That’s a wrap for Google I/O 2023. For marketers, the main focus was AI-driven upgrades to Search. With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Check out the highlights …
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The “hreflang x-default” attribute is used in international SEO to indicate the default language version of a page when no other language version matches the user’s language preferences. This is important because search engines use this attribute to determine which version of a page to display in search results for users who don’t speak any of the languages listed in …
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In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what resonates with them through interaction. With A/B testing, anyone can learn how to improve their marketing campaigns, better understand their customer base, develop more relevant and connected content, and boost their return on investment (ROI). …
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From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season. Let’s check out five ultimate …
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Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search. The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides status information on the systems …
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Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help boost your brand’s online presence. …
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In February, our agency participated in the EMEA EXEC CIRCLE Briefing. In this event, Alice Mansergh (Managing Director of Google Customer Solutions, UK & Ireland) and Forrester VP Principal Analyst, Jay Pattisall, delved into agency partnerships, testing and learning, and tools and tactics for change management. In general, most agencies have been affected by the pandemic and inflation. In this …
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Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …
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Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to increase their online visibility and attract potential customers. Here are some statistics on the effectiveness of PPC and SEO for Valentine’s Day campaigns: PPC Statistics: SEO Statistics: PPC and SEO strategies can be highly effective …
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A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing, the announcement wasn’t a surprise to us, as this poses a big threat to the search giant. “We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, …
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