23
May

Google’s ‘AI Overviews’ Explained

At this week’s Google I/O, it was announced that Google has launched its AI overview to its US market search results.  The documentation of Google AI overview explains how it works. AI Overviews is a feature designed to enhance the search experience by providing quick, comprehensive snapshots of information. Check out our quick guide on this topic:  What Are AI …

Read More0
5
May

Embracing AI With Actionable SEO Strategies

As an SEO expert at our digital marketing agency, I’ve witnessed firsthand the transformative power of AI on search engine optimization. Gone are the days of static keyword matching; AI has ushered in a new era of dynamic, personalized search experiences. In this blog, we’ll delve into the profound impact of AI on SEO and explore actionable strategies to adapt …

Read More
15
Apr

How To Recover From a Google Core Update?

We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines.   Google has made it clear that they rank sites that provide the best UX and answer to their query.  Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …

Read More
21
Feb

Google’s Generative AI & It’s Impact On Search

We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …

Read More
13
Feb

Technical SEO Strategies: Boost Your Ranking With Buyer Persona

Search engine optimization (SEO) remains a crucial element for your ranking. Technical SEO involves optimizing your website to enhance its visibility and ranking on search engines. While keywords and backlinks are commonly emphasized in SEO strategies, integrating buyer personas into your technical SEO approach can be a game-changer. In this blog post, we will explore how leveraging buyer personas can …

Read More
8
Feb

Boost Your C-T-R’s with nosnippet Tag

Using the nosnippet tag in your HTML code is indeed a useful solution to control the content that appears in Google search results. It’s important for businesses, especially in the banking sector, to have accurate and compelling meta descriptions to improve click-through rates (CTR) and drive more traffic to their websites. One of our banking clients had an issue with …

Read More
26
Jan

How Do You Get Ranked in Featured Snippets?

Getting your website featured in the coveted Featured Snippets can significantly boost your online visibility. If you’re wondering how to get there, you’re in the right place. Let’s dive into the nuances of Featured Snippets and how you can optimize your content to claim that prime real estate on Google’s search results. What are Featured Snippets? Let’s start by defining …

Read More
18
Jan

5 Ways To Maximize Impact by Harmonizing Your PPC & SEO Strategies

The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) can be a game-changer for businesses aiming to maximize their online presence. For clients seeking a digital marketing agency that excels in both PPC and SEO, achieving a seamless integration of these strategies is essential. In this blog post, we’ll explore five effective ways to get PPC and SEO …

Read More
17
Jan

What Should I Do With My Old Site?

In the latest episode of #AskGooglebot, a small business asks what to do with their old site after they launch a new one. John Mueller clarifies how to best approach your site’s transition and help your customers see the most up-to-date information.  Watch the episode and check out the steps to moving to a new website, ensuring a careful shift …

Read More
10
Jan

Job Opening: SEO Manager

Are you a passionate and results-driven SEO Manager looking for a new opportunity in a digital marketing agency in Dubai, UAE? Sandstorm Digital is seeking a talented individual to join our dynamic team as an SEO Manager, if you have a proven track record of optimizing websites for search engines, staying updated on industry trends, and driving organic traffic, we …

Read More

Contact Us