2
Feb

3 Key SEO Takeaways From The Yandex Leak

You might ask, It’s not Google, why bother?   Yandex is a Russian search engine. It’s still a significant player in the search engine market, but it is certainly not as dominant as Google. Google is the world’s largest search engine and has a global market share of over 90%, while Yandex is primarily focused on the Russian market and has …

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30
Jan

2023 SEO TRENDS

As technology continues to evolve, search engine optimization (SEO) practices must adapt to stay ahead of the curve. There is more focus in 2023 on displaying expertise and value in the content you produce as google’s algorithms are getting better at determining standards. In this episode of The DiGi Files, Omar Kattan, CSO & SEO expert, discusses four key trends …

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18
Jan

The Impact Of ChatGPT On SEO

What is ChatGPT? Briefly, ChatGPT is a free long-form question-answering conversational SaaS AI chatbot that understands the intent of complex, specific questions and potentially produces human-quality responses. It’s still in prototype mode created by OpenAI, it’s designed to assist with customer support, conversation, and information-gathering tasks. It’s still in its prototype phase and due to the high level of traffic, …

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12
Jan

Does Incorrect HTML Placement Code Affect Your SEO?

According to Google’s John Mueller, the placement of HTML can significantly affect your ranking.  He suggests, placing JavaScript code below the HTML header tag to ensure crawlers can fully understand your website. A Reddit user asked whether an HTML code placement can affect SEO, Mueller responds, and shares his advice in a  Reddit thread:   So, we know that HTML code …

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28
Dec
7 Customer Review-Related Signals That May Affect Local SEO

7 Customer Review-Related Signals That May Affect Local SEO

More and more local businesses are using local search engine optimization (SEO) to attract customers. According to Think With Google, over one-quarter of all local searches end in a purchase. Consumers may search for a local business online. After discovering its website or Google Business Profile, consumers may drive to that business to make a purchase. Search engines, however, use …

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21
Dec

Google December 2022 Link Spam Update: 9 Link Spam Examples To Avoid

Once again, Google is upgrading its spam detection system, through SpamBrain,  an AI-based prevention system.   Google adds “ Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.” The spam update which started on December 14, 2022, is expected to take two weeks to roll out. The previous spam update before this was …

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20
Dec
5 SEO Myths That Are Simply Not True

5 SEO Myths That Are Simply Not True

Have you been hearing a lot about SEO (search engine optimization) but don’t quite understand how it works? Do you think that all the search engine optimization talk is just a bunch of jargon designed to confuse you? Well, there’s no need to worry. This article will break down some common SEO myths and explain why they’re not true. When …

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16
Nov

8 Metrics For Better SEO Forecasting

Predicting future search traffic and value from SEO efforts gives you a competitive edge and is beneficial for your overall marketing efforts, yet, it’s a complex task.  Semrush recently gathered 8 important SEO Forecasting metrics that we also find useful to try out and help set expectations.   Below are two infographics on SEO Forecasting created by Semrush, that we thought …

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7
Nov

Google Spam Update

In October 2022, Google confirmed a spam algorithm update rollout. Google has a strict definition of what it considers spam, which mainly includes low-quality sites that trick users into providing personal information or installing malware. Sites that see a change after a spam update should review Google’s spam policies to ensure they comply with them. Sites that violate these guidelines …

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