26
Jan
9 Local SEO Mistakes to Avoid With Your Local Business's Website

9 Local SEO Mistakes to Avoid With Your Local Business’s Website

More and more consumers are using search engines to find information about local businesses. According to Moz, a staggering 84 billion local searches are performed each year in the United States alone. Consumers often turn to Google or Bing to learn more about nearby businesses, including their address, phone number, hours of operation and products or services. As a local …

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8
Jan
5 SEO Trends for 2020 (4)

5 SEO Trends for 2020 Marketers Need to Know

In total, there are as many as 1 trillion searches among search engines online each and every month of the year. Interestingly, research shows that 93 percent of all online customer journeys begin with an online search. SEO is important in 2020. Still, others are doubtful. Does SEO Matter in 2020? As we enter 2020, there’s some chatter amongst internet marketers …

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28
Dec
Top 5 SEO Trends to Drive Tremendous Organic Traffic in 2020

Top 5 SEO Trends to Drive Tremendous Organic Traffic in 2020

Google performs around 3,200 changes to its search algorithms per year. These are complex mathematical equations, which rely on different variables. Search engine optimization (SEO) doesn’t only involve using keywords to attract high levels of traffic, it also results in changes to your site’s layout and content. Since the criteria for ranking higher aren’t transparent and modify frequently, you must …

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18
Dec

Zero-Click Searches: What They Are and How to Deal with Them

The so-called zero-click searches are causing panic with both SEO specialists and website owners. Let’s have a closer look at this relatively new phenomenon to find out if their fears are warranted. What are zero-click searches? Zero-click searches are search queries for which the user does not click on any of the search results. These zero-click searches are on the …

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11
Dec
Local SEO_ Optimizing for Google's Local 3-Pack

Local SEO: Optimizing for Google’s Local 3-Pack

Local search is a key component of a robust search engine optimization (SEO) strategy. A critical part of local SEO is understanding the Google 3-Pack and how it works. Whenever a user searches online for a local service, Google includes a map among the organic search results. The Google 3-Pack, or Local 3-Pack, refers to the map that displays places …

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14
Nov
Ahmed - google-Bert-algo

What Is the BERT Algorithm and How Will It Affect Google Search?

One of Google’s most recent search updates has brought with it the BERT algorithm, which is designed to improve Google’s understanding of user intent behind each search, subsequently providing more relevant results for users. According to Google, BERT will affect up to 10 percent of searches and will have an impact on certain brands’ visibility in search engines and traffic …

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5
Nov
How to Optimize Your Local Business (1)

How to Optimize Your Local Business for ‘Near Me’ Searches on Google

Search queries containing the phrase “near me” are becoming more common on Google. According to the Mountain View company’s Think With Insights department, the number of “near me” searches performed by users has increased by 500 percent from 2016 to 2018. If your business operates out of a brick-and-mortar store or location, you should take advantage of this trend by …

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9
Sep
How to Optimize Your Website to Rank for Google's People Also Ask (PAA) Boxes

How to Optimize Your Website to Rank for Google’s People Also Ask (PAA) Boxes

Since launching the Hummingbird update in 2013, Google has become smarter and more adept at identifying the intent behind users’ search queries. Using Hummingbird, Google can now interpret search queries structured in natural language, allowing users to find relevant web pages simply by phrasing their query as a question. Not only has this improved the quality of Google’s search results, …

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22
Aug
9 Ways Local Businesses Can Optimize Their Site for Voice Search (2)

9 Ways Local Businesses Can Optimize Their Site for Voice Search

Human beings love convenience. And now, thanks to the rise of voice search, mobile users can get their needs satisfied faster than ever. Whether it’s getting an address or ordering take-out food from the nearest Chinese restaurant, voice assistants like Siri, Google Assistant, or Alexa allow people to get exactly what they need, when they need it. Small businesses looking …

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6
Dec
local seo

What Is Local SEO and Does Your Small Business Really Need It?

Countless small businesses use local search engine optimization (SEO) to attract new customers and increase their market presence. This digital marketing strategy is designed to increase a business’s organic, unpaid visibility in search engine results pages (SERPs) for search queries with local intent. If you own a small business, though, you might be skeptical of local SEO and whether it’s …

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