
Technical SEO Still Comes First in the GEO Era
Every marketing team wants to show up in AI answers. ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are now part of how people research brands,

Every marketing team wants to show up in AI answers. ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are now part of how people research brands,

Google began rolling out its September 2026 spam update on September 24. It applies to every country and every language, which means Arabic and English

The web stopped handing out links The way people find information has changed. For twenty years, search handed you a page of links and left

Search has changed more in the last two years than in the previous ten. AI Overviews, Google AI Mode, and answer engines now sit between

There is a claim making the rounds in SEO circles right now: add schema markup to a page and you will instantly boost how often

You opened your dashboard, saw organic traffic down again, and your first thought was probably some version of “what are we doing wrong?” Maybe nothing.

Google has quietly expanded what product pages can say about themselves. This week the Merchant listing structured data documentation gained two additions: support for a

Google has started rolling out the June 2026 spam update. The release confirms the update applies globally and to every language. If your traffic or

If you manage a Google Business Profile, something quietly significant happened this month. Google connected Gemini directly to GBP, turning what was a fairly static

On mobile devices, 77% of search queries now end without a single click to an external website. That number gets worse when your pages are
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