21
Jun

June 2024 Spam Update Rollout

Google begins rolling out the June 2024 spam update next week that targets websites violating Google’s spam policies, and improving search results. 

Google’s spam updates are designed to protect users from websites that violate its guidelines. 

These updates target sites engaging in practices such as:

  1. Auto-Generated Content for SEO: Creating content purely to boost search rankings, without providing real value to users.
  2. Link Schemes: Buying or selling links to manipulate search rankings.
  3. Low-Quality Content: Featuring thin, duplicate, or poorly crafted content that doesn’t offer meaningful information.
  4. Deceptive Practices: Using hidden redirects or other tricks to mislead users.

To maintain your site’s integrity and ranking, focus on delivering high-quality, user-centric content and adhere to Google’s guidelines.

While Google’s automated systems to detect search spam are constantly operating, they occasionally improve how they work. When they do, they refer to this as a spam update and share when they happen on a list of Google Search ranking updates.

Sites that see a change after a spam update should review Google’s spam policies to ensure they are complying with those. Sites that violate Google’s policies may rank lower or not appear in results at all. Making changes may help a site improve if Googl’es automated systems learn over a period of months that the site complies with our spam policies.

Google’s June spam update aims to enhance its spam detection capabilities, making search results cleaner and more relevant for users. While this is a positive step, history shows that tightening these rules can sometimes unintentionally affect legitimate websites.

Here’s what you need to know:

  1. Fluctuating Search Rankings: As with any major update, expect some volatility in search rankings. Websites adhering to best practices might see changes in their positions.
  1. Impact on Rule-Breakers: Websites that violate Google’s spam policies or rely heavily on AI-generated content could experience a drop in visibility.
  1. Potential Benefits for Compliant Sites: Legitimate websites may benefit from reduced competition, as spammy sites are filtered out of search results.

Stay informed and ensure your site follows Google’s guidelines to navigate this update successfully.

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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