A Breakdown of Google’s New “Ad Intents” Format

Recently, Google launched “ad intents” format as part of its Auto ads program, we’re excited to dive into the details and highlight its potential impact. What is the Ad Intents Format? It’s a new Google AdSense format,  “ad intents” introduces a new way to serve contextual ads and search results within dialog boxes embedded in publishers’ site content. By dynamically …

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Google Ads Launches New ‘Solutions’ Tool

Google Ads has unveiled a groundbreaking new tool called “Solutions“, revolutionizing campaign management and automation for advertisers. This customizable feature, accessible via the “Tools” section in Google Ads, empowers users of all skill levels to generate performance reports, manage budgets, and optimize their advertising efforts with ease. With Solutions, advertisers can enjoy a range of customization options to tailor reports …

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Navigating CPC Inflation: 10 Strategies For PPC Campaign Success

Pay-Per-Click (PPC) advertising has long been a cornerstone of digital marketing strategies, offering a measurable and targeted approach to reach potential customers. However, seasoned PPC experts are no strangers to the challenges posed by CPC (Cost Per Click) inflation. As competition increases and advertising platforms evolve, staying ahead requires a proactive approach. In this blog, we’ll delve into the nuances …

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Partnership Announcement:  Microsoft Advertising Partner

Sandstorm Digital has officially become a Microsoft Advertising Partner! As a Partner, Sandstorm Digital gains access to exclusive resources, advanced training, and the latest tools offered by Microsoft Advertising. “This partnership marks a strategic step forward in our commitment to delivering top-notch digital marketing solutions to our clients” confirmed Omar Kattan, Sandstorm Digital CSO and SEO Expert.  What Does It …

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Digital Marketing Account Manager (Paid Media)

Digital Marketing Account Manager (Paid Media) We are looking for talented Paid Media Digital Marketing Account Managers to join our award-winning team! You’ll be responsible for end-to-end campaign management from planning, running, and reporting back on pay-per-click (PPC) and paid social media campaigns for some of the most incredible brands in the UAE and beyond. Are you a results-driven individual …

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2023 Google Think Retail Recap

We attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and AI-powered tools that will help you maximize profitability at every touchpoint. The Key takeaway for us was how AI can benefit your business and enhance the shopping experience.  Here, I’ll discuss how to multiply your …

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Newly Launched Google Ads Transparency Centre: How useful is it for advertisers & Marketers?

What Is Ads Transparency Centre?  Earlier this year, Google announced the launch of its new Ads Transparency Centre. It will start rolling out to users to help quickly and easily learn more about the ads they see from Google, including Search, YouTube, and Display. The Ads Transparency Center is a searchable hub of all ads served by verified advertisers. It …

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A/B Testing: Everything You Need To Know

In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what resonates with them through interaction. With A/B testing, anyone can learn how to improve their marketing campaigns, better understand their customer base, develop more relevant and connected content, and boost their return on investment (ROI). …

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3 Powerful Ways to Use Paid Advertising To Promote Your YouTube Channel

YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many creators are turning to paid advertising to promote their YouTube channels. Paid advertising on YouTube can help you reach your target audience, boost your views, and grow your subscriber base. In this blog post, we’ll …

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