A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing, the announcement wasn’t a surprise to us, as this poses a big threat to the search giant. “We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, …
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What is ChatGPT? Briefly, ChatGPT is a free long-form question-answering conversational SaaS AI chatbot that understands the intent of complex, specific questions and potentially produces human-quality responses. It’s still in prototype mode created by OpenAI, it’s designed to assist with customer support, conversation, and information-gathering tasks. It’s still in its prototype phase and due to the high level of traffic, …
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According to Google’s John Mueller, the placement of HTML can significantly affect your ranking. He suggests, placing JavaScript code below the HTML header tag to ensure crawlers can fully understand your website. A Reddit user asked whether an HTML code placement can affect SEO, Mueller responds, and shares his advice in a Reddit thread: So, we know that HTML code …
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In October 2022, Google confirmed a spam algorithm update rollout. Google has a strict definition of what it considers spam, which mainly includes low-quality sites that trick users into providing personal information or installing malware. Sites that see a change after a spam update should review Google’s spam policies to ensure they comply with them. Sites that violate these guidelines …
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Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve. Multitask United Model [MUM] We saw major algorithm changes with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …
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Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse. In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is the next evolution of social …
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Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence. Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …
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As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been tighter control on privacy which has led to new features and technical enhancements which will force Pay-Per-Click (PPC) experts to find new ways to collect data in order to optimize campaign performance. Tracking changes just …
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We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …
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The world of chatbots has changed enormously since the early days. If you were a college student in the 1970s and 1980s, you may remember chatting with a simple computer program, one that could answer simple questions and respond to preprogrammed instructions. While those early chatbots were interesting, their usefulness in the real world was quite limited. For one thing, …
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