21
Feb
Omar Katta, SEO Expert, discusses SEO Trends 2022

The DiGi files: SEO TRENDS 2022

Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve.  Multitask United Model [MUM] We saw major algorithm changes  with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …

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9
Feb

Metaverse: What you need to know

Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse.   In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is the next evolution of social …

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4
Jan

Pathways- A next Generation AI architecture: 5 Things You Need To Know

Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence.  Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …

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23
Dec

4 PPC Trends To Look Out For In 2022

As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising.  The biggest driver of change has been tighter control on privacy which has led to new features and technical enhancements which will force Pay-Per-Click (PPC) experts to find new ways to collect data in order to optimize campaign performance. Tracking changes just …

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26
Mar

Call Tracking For Digital Marketing Campaigns

We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …

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3
Jan
chat-bots

Chatbot Trends for 2018: What to Expect from This Emerging Technology

The world of chatbots has changed enormously since the early days. If you were a college student in the 1970s and 1980s, you may remember chatting with a simple computer program, one that could answer simple questions and respond to preprogrammed instructions. While those early chatbots were interesting, their usefulness in the real world was quite limited. For one thing, …

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