Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond the content on the page and both on mobile and desktop devices. It is crucial for SEO. Page experience includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual …
Read More![[SEO] Product Reviews Algo - Pro & Cons Schema (1)](https://sandstormdigital.com/wp-content/uploads/2022/08/SEO-Product-Reviews-Algo-Pro-Cons-Schema-1-1170x615.png)
Following to our previous post on Product reviews SEO best practices, Google announced that it now picks up Pros and Cons structured data to display in search results for product reviews. According to Google. Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research …
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On March 23rd Google updated its Algo to support the surfacing of quality product reviews in search results. This was the 3rd update for product reviews; the first (designed to reward content with first-hand research) went live in April 2021 and a second update followed in December of the same year. This is what Google said about this update… “Today, …
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Several times per year, Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are designed to increase the overall relevancy of Google search results and make them more helpful and useful for everyone. On May 25th, Google released their May 2022 core update. It took 2 weeks to fully roll out. What do you …
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …
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This episode of the DigiFiles discusses 3 ways to Optimize your Title Tags to rank #1 on Search Engines. What is a Title Tag? Simply, they are HTML element in the code of your website that tell Google what your website is about. The green highlights in the image below are examples of Title Tags. Why are Title Tags Important? …
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Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve. Multitask United Model [MUM] We saw major algorithm changes with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …
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Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence. Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …
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2021 has been a very busy year for Search Engine Optimization(SEO) experts as Google made thousands of algorithm updates, some were so significant that they needed to be done in two parts!! Although these updates can sometimes impact your site negatively, it is done to ensure the most relevant and reliable results for the users, so you must stay on …
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Content recency refers to recently published, updated, or rewritten content. New content is more appealing and will most likely boost your search engine result page ranking (SERP) but how important is it as a ranking factor? Content Recency is part of Google’s ranking factor since 2011. In 2010 Google announced that the Caffeine update favors recently published or updated content, …
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