Duplicate content is a common problem encountered by webmasters. When you publish a piece of content on your website, it may appear on multiple URLs. Duplicate content such as this creates confusion in search engines’ algorithms while subsequently harming your website’s rankings. Search engines won’t rank multiple URLs featuring the same content. When they encounter duplicate content, they’ll pick a …
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Ask any experienced SEO specialist and he or she will agree: High-quality content is the single most important on-page ranking factor used by Google and Bing. While page load time (PLT), mobile friendliness, title tags and meta descriptions will affect your website’s search rankings, content holds the greatest influence over its visibility in the search results. Unfortunately, not every article …
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In the realm of search engine optimization (SEO), the adage “content is king” rings true. You can build an attractive and functional website, but unless it has high-quality content, it won’t perform well on Google and Bing. Not all content is the same, however. Website content is often classified as either evergreen or time-sensitive, depending on the length of time …
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More and more consumers are using search engines to find information about local businesses. According to Moz, a staggering 84 billion local searches are performed each year in the United States alone. Consumers often turn to Google or Bing to learn more about nearby businesses, including their address, phone number, hours of operation and products or services. As a local …
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In total, there are as many as 1 trillion searches among search engines online each and every month of the year. Interestingly, research shows that 93 percent of all online customer journeys begin with an online search. SEO is important in 2020. Still, others are doubtful. Does SEO Matter in 2020? As we enter 2020, there’s some chatter amongst internet marketers …
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Google performs around 3,200 changes to its search algorithms per year. These are complex mathematical equations, which rely on different variables. Search engine optimization (SEO) doesn’t only involve using keywords to attract high levels of traffic, it also results in changes to your site’s layout and content. Since the criteria for ranking higher aren’t transparent and modify frequently, you must …
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The so-called zero-click searches are causing panic with both SEO specialists and website owners. Let’s have a closer look at this relatively new phenomenon to find out if their fears are warranted. What are zero-click searches? Zero-click searches are search queries for which the user does not click on any of the search results. These zero-click searches are on the …
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Local search is a key component of a robust search engine optimization (SEO) strategy. A critical part of local SEO is understanding the Google 3-Pack and how it works. Whenever a user searches online for a local service, Google includes a map among the organic search results. The Google 3-Pack, or Local 3-Pack, refers to the map that displays places …
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One of Google’s most recent search updates has brought with it the BERT algorithm, which is designed to improve Google’s understanding of user intent behind each search, subsequently providing more relevant results for users. According to Google, BERT will affect up to 10 percent of searches and will have an impact on certain brands’ visibility in search engines and traffic …
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Search queries containing the phrase “near me” are becoming more common on Google. According to the Mountain View company’s Think With Insights department, the number of “near me” searches performed by users has increased by 500 percent from 2016 to 2018. If your business operates out of a brick-and-mortar store or location, you should take advantage of this trend by …
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