Should your business be on TikTok_

Should your business be on TikTok?

With 800 million monthly users, TikTok is the 7th social network site in terms of size, ahead of other popular networks such as LinkedIn, Twitter, Pinterest, and Snapchat. This social media platform should get your brand’s attention. Mainly popular with young users aged [16-25] however, celebrities and companies are joining this creative platform to boost their visibility.  TikTok came onto …

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Facebook Ads Trends for Your Brand's Success in 2020

Facebook Ads Trends for Your Brand’s Success in 2020

Facebook is a strong business and advertising platform. It features a wide variety of solutions and tools to help brands grow. The platform has 2.45 billion active users per month as of 2019, according to Statista. And 74 percent of users visit Facebook every day, spending about 20 minutes on its channels.  Facebook reveals that about 60 million businesses have …

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5 Steps to Boost you UAE National Day Post (1)

5 Steps to Boost your UAE National Day Post

UAE National Day [Also dubbed Spirit of the Union] is only a week away. It’s regarded as one of the most important UAE holidays when the 7 Emirates united with grand celebrations happening across the country.   5 important factors to consider when sending out your well wishes to your Emirati followers:  1 – Content Visual  Your visual content should have …

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Five Best Practices for Twitter (2)

Five Best Practices for Twitter Success

Brands are realising the importance of a solid digital marketing strategy. It’s clear that your efforts on social media will be central to that.  Therefore, this article takes a look at some of the best practices on Twitter for the best results. 1. Your image and bio is crucial  When you are new to Twitter, it’s tempting to want to …

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Tala Kattan - Instagram Likes Post

Show me the ♡: Do Instagram likes really matter?

3 reasons why a Like-less Gram’ could be a positive move. Facebook’s F8 developer conference took place in May. Online privacy – across all platforms – was a big theme. Sandstorm was fascinated by Instagram’s announcement to hide likes, now being tested in Canada. Instagram is the 3rd most popular social media network – it has 1 billion monthly users, …

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social media planner

7 Strategies for a Profitable Social Media Marketing Campaign

Social media marketing remains controversial with the opinion on its effectiveness divided. While some marketers swear by it, others scoff. So, what’s the truth? The fact is that social media marketing can be profitable. But must do it right. Just gathering thousands of follows on Facebook and Twitter won’t make any money. Nor will pumping your feeds with advertisements do …

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How to Increase your Click-Through Rates on Facebook

If you’re running Facebook ads or you’re posting to your business page, you want get as many clicks as possible. It’s good to get lots of likes and shares, but the number of likes and shares should be considered alongside the click-through rate. Most internet marketers will look at the click-through rate as a success indicator. Image Sizes The best …

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Social Media Advertising

7 Tips for Developing Effective Social Media Ad Campaigns

For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …

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Social Media Listening

6 Reasons Why Your Business Needs Social Media Listening

The amount of data available to online businesses is staggering. In past eras, uncovering the thoughts, feelings, and grievances of leads and customers was a difficult process. Social media and software developments mean it is now possible to track mentions of brands, keywords, phrases, and competitors across the web, analyzing the information for patterns and opportunities. Social listening can reveal …

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