7
Apr

2022 Meta Ramadan Insights

Producing meaningful marketing during Ramadan creates lasting connections.  In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …

Read More
2
Jun

The Official Guide: Marketing On TikTok

TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform.   Tiktok users traditionally have been generation Z, however, the age group …

Read More
6
May

How to Run an Effective Ramadan SMM Strategy

A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially.   In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …

Read More
29
Apr

3 Ways To Optimize Your LinkedIn Page

LinkedIn is the world’s most extensive professional network, with more than 740 million users in more than 200 countries worldwide, that alone is reason to start being serious about optimizing your Linkedin page.  Your brand’s presence on this platform is a good asset for your business and should be part of your brand’s marketing mix. The LinkedIn company page has …

Read More
27
Apr
Facebook Marketing

6 Facebook 2021 Ramadan Insights & Recommendations

Producing meaningful marketing during Ramadan creates lasting connections.  In the latest Insights and recommendation guide from Facebook, they study how those who observe Ramadan uphold traditions and stay connected with the help of mobile and Facebook platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect …

Read More
6
Apr

Facebook Analytics Phase-Out

Facebook silently announced that Facebook Analytics will no longer be available after June 30th, 2021.  Facebook provided ample time for marketers to export their data and options for alternative tools to track activity and understand how users interact with your brand.   Marketers using this tool for Facebook stats will need to shift to use other tools such as Facebook …

Read More
26
Feb

Find Your Ideal Client By Targeting Lookalike Audiences

Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …

Read More
14
Dec
Facebook-Ads-Trends-for-Your-Brands-Success-in-2021

Facebook Ads Trends for Your Brand’s Success in 2021

Facebook is a strong business and advertising platform. It features a wide variety of solutions and tools to help brands grow. The platform has 2.6 billion active users per month as of 2020, according to Statista. And 74 percent of users visit Facebook every day, spending about 20 minutes on its channels.  Facebook reveals that about 60 million businesses have …

Read More

Contact Us