In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …
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From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season. Let’s check out five ultimate …
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Some very exciting new search features were introduced at Google’s Search On 2022. The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …
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There is no definite answer to this question because you need to have a presence wherever your customers are. Once you know your buyer’s persona well, you are able to determine which platform(s) they spend most of their time in, and that’s where you need to be active and engage. It’s important to be active in the right platform, social …
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Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next and how advertisers can stay abreast with the shift. The phase-out aims to protect the online privacy of Google users. Apple’s Safar and Mozilla’s Firefox already block third-party cookies by default, but since Chrome accounts …
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TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform. Tiktok users traditionally have been generation Z, however, the age group …
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At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers. VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped their 2020 product roadmap such as the insights page launched early this year, as well as curbside pickups for local inventory ads and bookings for local services ads due to the digital transformation as a …
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A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially. In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …
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LinkedIn is the world’s most extensive professional network, with more than 740 million users in more than 200 countries worldwide, that alone is reason to start being serious about optimizing your Linkedin page. Your brand’s presence on this platform is a good asset for your business and should be part of your brand’s marketing mix. The LinkedIn company page has …
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Facebook, they study how those who observe Ramadan uphold traditions and stay connected with the help of mobile and Facebook platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect …
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