2
Jun

The Official Guide: Marketing On TikTok

TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform.   Tiktok users traditionally have been generation Z, however, the age group …

Read More0
28
May

Google Marketing LiveStream 2021: Building For The Future Of Marketing

At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers.   VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped their 2020 product roadmap such as the insights page launched early this year, as well as curbside pickups for local inventory ads and bookings for local services ads due to the digital transformation as a …

Read More0
6
May

How to Run an Effective Ramadan SMM Strategy

A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially.   In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …

Read More0
29
Apr

3 Ways To Optimize Your LinkedIn Page

LinkedIn is the world’s most extensive professional network, with more than 740 million users in more than 200 countries worldwide, that alone is reason to start being serious about optimizing your Linkedin page.  Your brand’s presence on this platform is a good asset for your business and should be part of your brand’s marketing mix. The LinkedIn company page has …

Read More0
27
Apr
Facebook Marketing

6 Facebook 2021 Ramadan Insights & Recommendations

Producing meaningful marketing during Ramadan creates lasting connections.  In the latest Insights and recommendation guide from Facebook, they study how those who observe Ramadan uphold traditions and stay connected with the help of mobile and Facebook platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect …

Read More0
14
Apr

10 User-Data Stats to Elevate your Marketing Strategy This Ramadan

Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns.  We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results.  …

Read More0
6
Apr

Facebook Analytics Phase-Out

Facebook silently announced that Facebook Analytics will no longer be available after June 30th, 2021.  Facebook provided ample time for marketers to export their data and options for alternative tools to track activity and understand how users interact with your brand.   Marketers using this tool for Facebook stats will need to shift to use other tools such as Facebook …

Read More0
1
Apr

Leveraging Your PR and Partnership For SEO

Your site’s authority and organic ranking aren’t just measured by what you do on your site, it’s also how your site is viewed by others.  Link building, which is the links that point to your site have a significant effect on your overall digital performance.  You need to leverage your online Public Relations (PR) and partnerships to succeed in your …

Read More0
6
Mar

5 Top Benefits of a Website for your Company

Most businesses create a website without being aware of the benefits of having one.  Ali, Chief Creative Officer at Sandstorm Digital goes into depth about the importance and benefits of having a website in our latest DiGi Files episode. 1) Effective Marketing Tool  Just by having an up and running online presence, you have directed targeted traffic to your site …

Read More0
26
Feb

Find Your Ideal Client By Targeting Lookalike Audiences

Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …

Read More0

Contact Us