Image optimization is challenging because search engines have no ability to comprehend an image by itself. Instead, content creators must be relied on to input machine-readable metadata and descriptions to help search engines interpret image files in a way they can understand. Therefore, effective image optimization techniques are necessary for search engines to perceive your images as relevant to particular …

How often would you say a search engine makes changes to its algorithm in a year? If you guessed a number between 10 and 100, you are way off the mark. Google, for example, makes modifications to its search algorithm well over 500 times a year. If you’re making a keyword plan for your website, it is completely impossible to …