Google September 2023 Helpful Content Update: 5 Tips To Keep Your Brand Relevant

A few days ago, Google released its September 2023 Helpful Content Update which will be rolling out in the next couple of weeks.  There probably won’t be any ranking changes to your site until after the update is complete,  The main takeaway is that if you are producing helpful content, you don’t need to change anything. Google did add new …

Read More

Google’s New Policy On AI-Generated Content

On Aug 28, 2023, Google’s Product Ratings policies will be updated.  Google’s announcement comes with a new policy on ai-generated content. The  latest announcement comes from their blog Policy update: Product Rating policies, Google’s new policy on automated content states: We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified …

Read More

Step-by-Step Guide: SEO Keyword Research 

Any brand wanting to share a topic relevant to their product/service through digital content needs the right Search Engine Optimization (SEO) tools, otherwise, they’d be unable to reach a larger audience.  While generating high-quality content is essential for creating content for a digital platform, optimizing it with SEO keywords will help you expand your visibility. So, how do you do …

Read More

5 Effective Ways to Enhance Brand Visibility With SEO Content

While every business is in a quest to build a brand that people remember and talk about, leveraging search engine optimization (SEO) to improve your content marketing is the key to success! SEO is the base ingredient you will need when considering brand building, not a last thought. It not only helps you increase your brand visibility, but it also …

Read More

4 Blogging Mistakes To Avoid

As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …

Read More

9 Off-Page SEO Tips To Boost Your Online Presence

Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help boost your brand’s online presence. …

Read More

Google’s February 2023 Product Reviews Update: What You Need To Know

The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content.  The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, …

Read More

The Impact Of ChatGPT On SEO

What is ChatGPT? Briefly, ChatGPT is a free long-form question-answering conversational SaaS AI chatbot that understands the intent of complex, specific questions and potentially produces human-quality responses. It’s still in prototype mode created by OpenAI, it’s designed to assist with customer support, conversation, and information-gathering tasks. It’s still in its prototype phase and due to the high level of traffic, …

Read More

Google December 2022 Link Spam Update: 9 Link Spam Examples To Avoid

Once again, Google is upgrading its spam detection system, through SpamBrain,  an AI-based prevention system.   Google adds “ Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.” The spam update which started on December 14, 2022, is expected to take two weeks to roll out. The previous spam update before this was …

Read More

3 Ways To Win On YouTube This World Cup

The FIFA world cup 2022 is less than a month away and we have some guidance and insights from Google on how to optimize campaigns during the most ‘digital’ world cup.  According to Google, interest in the World Cup started as early as July 2022. Because curiosity around this year’s World Cup is high, being present on Search is important. …

Read More

Contact Us