3
Feb
Four Top Benchmarking Tips for Your Content Marketing Strategy (1)

Four Top Benchmarking Tips for Your Content Marketing Strategy

Content benchmarking plays a critical role in any effective content marketing strategy. The benchmarking process is, by definition, a simple one. It’s a methodology centered around studying your competitors’ content strategies. Once you’ve got a feel for how they’re operating, you’re meant to determine how well your own content stacks up. The process of content benchmarking provides a springboard for brands …

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26
Dec
Top Buyer Persona Mistakes and How to Avoid Them

Top Buyer Persona Mistakes and How to Avoid Them

Clear, vivid, and accurate buyer personas can drastically elevate a brand’s marketing strategy. At Sandstorm, we rely on these personas in almost every aspect of our work. Buyer personas help guide our decisions when it comes to our content, strategy, and marketing efforts. The structure and insight that buyer personas provide a business allow brands to decide where to channel their efforts and how …

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6
Dec
Woman on laptop xmas tree

11 Ways to Up Your Holiday Season Content Marketing Game

According to data from Statista Research,  in 2019, U.S. holiday season e-commerce spending is projected to surpass 135 billion U.S. dollars. This is fabulous news for businesses hoping to finish off 2019 with a bang.  Business owners hoping to maximize their growth opportunities during the Christmas holiday season can improve their odds of increased sales rates by doubling down on …

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14
Nov
evergreen content

The Benefits of Developing Evergreen Content for Your Website

No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is a great way to help with this. When content is considered evergreen, it means that it covers subjects that will continue to stay relevant for many years. This type of content is usually written in …

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2
Jun
copywriter typing on laptop (1)

The Ideal Article Length For Content Marketing

Content marketing involves creating and sharing material online for marketing purposes. The content may be written, or it may be videos and social media posts. Written content will be the primary focus of this piece so when “content” is mentioned, it will refer to written content for marketing purposes. There has long been a question of the ideal length of …

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2
May
Man writing on board - Inbound Marketing Plan

What is This Thing Called Inbound Marketing?

If you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to evolve, it is difficult to know whether you should buy Facebook advertisements, use Google Adwords, invest in search engine optimization, stick with traditional magazine and radio ads or try something else. If it is time …

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17
Apr
content stats

5 Secrets to Great Content Marketing

What makes content great? Is it the proper string of words, or the alluring call-to-action? Is it the technical side which comprises keyword use and length? Content marketers and businesses have long been trying to unlock the puzzle to great content marketing strategies, but it seems like only a few get to the top. It is no secret that the …

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8
Apr
digital natives

Understanding Digital Natives

The term “digital natives” refers to a group of individuals who were born in the age of digital technology. Such people have never known a time when they couldn’t be constantly connected via the Internet or mobile phones. General Characteristics Digital natives are often described as people with short attention spans who often grow up too soon, are exposed to …

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