6
May

How to Run an Effective Ramadan SMM Strategy

A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially.   In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …

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22
Apr

SEO Tips for YMYL Sites

On This Week’s episode of The DiGi Files, we speak to SEO Expert & CSO of Sandstorm Digital, Omar Kattan, about the importance of E-A-T for YMYL Sites where he provides useful SEO tips specific to YMYL sites.  This is a trending technical SEO topic after Google’s John Mueller emphasized E-A-T are of the utmost importance when it comes to …

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3
Feb
Four Top Benchmarking Tips for Your Content Marketing Strategy (1)

Four Top Benchmarking Tips for Your Content Marketing Strategy

Content benchmarking plays a critical role in any effective content marketing strategy. The benchmarking process is, by definition, a simple one. It’s a methodology centered around studying your competitors’ content strategies. Once you’ve got a feel for how they’re operating, you’re meant to determine how well your own content stacks up. The process of content benchmarking provides a springboard for brands …

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26
Dec
Top Buyer Persona Mistakes and How to Avoid Them

Top Buyer Persona Mistakes and How to Avoid Them

Clear, vivid, and accurate buyer personas can drastically elevate a brand’s marketing strategy. At Sandstorm, we rely on these personas in almost every aspect of our work. Buyer personas help guide our decisions when it comes to our content, strategy, and marketing efforts. The structure and insight that buyer personas provide a business allow brands to decide where to channel their efforts and how …

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6
Dec
Woman on laptop xmas tree

11 Ways to Up Your Holiday Season Content Marketing Game

According to data from Statista Research,  in 2019, U.S. holiday season e-commerce spending is projected to surpass 135 billion U.S. dollars. This is fabulous news for businesses hoping to finish off 2019 with a bang.  Business owners hoping to maximize their growth opportunities during the Christmas holiday season can improve their odds of increased sales rates by doubling down on …

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14
Nov
evergreen content

The Benefits of Developing Evergreen Content for Your Website

No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is a great way to help with this. When content is considered evergreen, it means that it covers subjects that will continue to stay relevant for many years. This type of content is usually written in …

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2
Jun
copywriter typing on laptop (1)

The Ideal Article Length For Content Marketing

Content marketing involves creating and sharing material online for marketing purposes. The content may be written, or it may be videos and social media posts. Written content will be the primary focus of this piece so when “content” is mentioned, it will refer to written content for marketing purposes. There has long been a question of the ideal length of …

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2
May
Man writing on board - Inbound Marketing Plan

What is This Thing Called Inbound Marketing?

If you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to evolve, it is difficult to know whether you should buy Facebook advertisements, use Google Adwords, invest in search engine optimization, stick with traditional magazine and radio ads or try something else. If it is time …

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