9
Mar

4 Blogging Mistakes To Avoid

As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …

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7
Mar

9 Off-Page SEO Tips To Boost Your Online Presence

Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help boost your brand’s online presence. …

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1
Mar

Google’s February 2023 Product Reviews Update: What You Need To Know

The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content.  The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, …

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18
Jan

The Impact Of ChatGPT On SEO

What is ChatGPT? Briefly, ChatGPT is a free long-form question-answering conversational SaaS AI chatbot that understands the intent of complex, specific questions and potentially produces human-quality responses. It’s still in prototype mode created by OpenAI, it’s designed to assist with customer support, conversation, and information-gathering tasks. It’s still in its prototype phase and due to the high level of traffic, …

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21
Dec

Google December 2022 Link Spam Update: 9 Link Spam Examples To Avoid

Once again, Google is upgrading its spam detection system, through SpamBrain,  an AI-based prevention system.   Google adds “ Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.” The spam update which started on December 14, 2022, is expected to take two weeks to roll out. The previous spam update before this was …

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26
Oct

3 Ways To Win On YouTube This World Cup

The FIFA world cup 2022 is less than a month away and we have some guidance and insights from Google on how to optimize campaigns during the most ‘digital’ world cup.  According to Google, interest in the World Cup started as early as July 2022. Because curiosity around this year’s World Cup is high, being present on Search is important. …

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18
Oct

The Best Tools For Trending Topic Inspiration

Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …

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29
Sep

Recap of Google’s Search On 2022 

Some very exciting new search features were introduced at Google’s Search On 2022.  The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …

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7
Sep
Author of Blog and title - Googles Helpful content update.

Google’s Helpful Content Update: What You Need To Know

Google started rolling out the new site-wide helpful content update On August 25th to ensure user-friendly content is the priority and not written solely for search engine ranking.  This roll-out could take several weeks to complete.    The ultimate objective of this update is to ensure users find high-quality content, aiming to encourage content that feels authentic and useful in search. …

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31
Aug
Google's Helpful Content Update 6 SEO Tips (Facebook Ad) (1)

Google’s Helpful Content Update: 6 SEO Tips

Google announced the launch of the Helpful Content Update, which began on August 25th. The update affects English searches worldwide and will expand to other languages in the future. Below are 6 tips based on a summary of what Google has announced 1) Stick to your area of expertise. Google’s said: “Do you have an existing or intended audience for your business …

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