5 Ramadan Insights for Digital Marketers

Ramadan is  upon us, it’s a time for the majority of the 1.8 billion Muslims in the world to observe fasting. There are noteworthy online behavioural shifts during the month-long fast that are important considerations  for your brands online marketing strategy. An uptake in online activity can be expected due to shorter working hours. Our team rounded up the top …

Read More0
local advertising

4 Ways to Use Locations To Increase Campaign Ad Performance

Personalizing ad campaigns via geo-targeting can have dramatic effects on sales conversions and brand awareness. The potential to optimize your campaigns and digital strategy can not only save you money in outreach efforts, but it can also help you to zero in on the best content for your global audiences. In this article, we’ll discuss various ways that companies use …

Read More0

Five Ways Blockchain Technology is Changing the World of Marketing and Advertising

The ongoing price fluctuations of Bitcoin, Ethereum and other cryptocurrencies may have captured all the headlines, but there is more to this technology than meets the eye. While cryptocurrencies may be interesting, it is the underlying blockchain technology that is most important, and this technology will continue to improve no matter what happens to the latest virtual coin. Blockchain technology …

Read More0
marketing personalization

Exploring the Importance of Personalization in Marketing

Personalizing your marketing strategies means reducing spam, waving goodbye to banner ads and recreating an image that attracts your target audience. In a market that is saturated with ads, prospective customers are put off by countless ads and eventually ignore them all. As such, online marketing needs to look at new ways of connecting their customers to the brand. Finding …

Read More0

Think Like Google for More Website Business

Whether you want to use PPC, Pay-Per-Click marketing for your website, you should take a look at how Google scores ads to move them up in results and even charge less per click for a higher position. Google wants ad revenue, and they’re charging you for that click. Ads that get more clicks are rewarded with higher ad scores, but …

Read More0

Tips to Promote Your Videos With YouTube Ads

Uploading videos to YouTube is one of the most effective content marketing strategies you can use right now. People are watching more videos all the time, and YouTube is the world’s largest video sharing site. However, video marketing is also very competitive. According to the latest data, over 400 hours of video are uploaded to YouTube daily. This makes it …

Read More0

Google Maps Q&A Feature: 7 Things You Need to Know

A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …

Read More0
Social Media Advertising

7 Tips for Developing Effective Social Media Ad Campaigns

For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …

Read More0

Contact Us