2
Mar
Should Your Business Buy Google Ads to Run on Weekends_

Should Your Business Buy Google Ads to Run on Weekends?

If your business invests in Google Ads, and you’ve been looking for ways to bring greater cost-efficiency to your investment, you’ve probably wondered about advertising on weekends. Should you spend on weekend advertising? You need to be aware of a few qualifiers. Weekends can be profitable Businesses need to run Google Ads over weekends because people do find themselves in …

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16
Dec
[How to] Reach Your Likely Buyers with Geotargeting (1)

[How to] Reach Your Ideal Audience with Geotargeting

Geotargeting allows marketers to target consumers like never before, creating profiles of likely buyers, harnessing the power of local SEO and improving their website conversions along the way. By knowing where their customers are coming from, marketers and business owners can present them with customized offers, shipping specials and a host of customized services. If your company has not incorporated …

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6
Oct
How to Unleash the Power of Bluetooth Marketing

How to Unleash the Power of Bluetooth Marketing

What Is Bluetooth Marketing? Bluetooth marketing is one of the least understood but most powerful marketing tools available to any twenty-first-century enterprise. The business world is more competitive than ever, and getting your message heard over the noise of the competition needs you to take advantage of every available technology. Done well, Bluetooth marketing can get your business’s UVP (unique …

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6
May

5 Ramadan Insights for Digital Marketers

Ramadan is  upon us, it’s a time for the majority of the 1.8 billion Muslims in the world to observe fasting. There are noteworthy online behavioural shifts during the month-long fast that are important considerations  for your brands online marketing strategy. An uptake in online activity can be expected due to shorter working hours. Our team rounded up the top …

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4
Oct
local advertising

4 Ways to Use Locations To Increase Campaign Ad Performance

Personalizing ad campaigns via geo-targeting can have dramatic effects on sales conversions and brand awareness. The potential to optimize your campaigns and digital strategy can not only save you money in outreach efforts, but it can also help you to zero in on the best content for your global audiences. In this article, we’ll discuss various ways that companies use …

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16
Jul

Five Ways Blockchain Technology is Changing the World of Marketing and Advertising

The ongoing price fluctuations of Bitcoin, Ethereum and other cryptocurrencies may have captured all the headlines, but there is more to this technology than meets the eye. While cryptocurrencies may be interesting, it is the underlying blockchain technology that is most important, and this technology will continue to improve no matter what happens to the latest virtual coin. Blockchain technology …

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30
Jun
marketing personalization

Exploring the Importance of Personalization in Marketing

Personalizing your marketing strategies means reducing spam, waving goodbye to banner ads and recreating an image that attracts your target audience. In a market that is saturated with ads, prospective customers are put off by countless ads and eventually ignore them all. As such, online marketing needs to look at new ways of connecting their customers to the brand. Finding …

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