Pay-Per-Click (PPC) advertising has long been a cornerstone of digital marketing strategies, offering a measurable and targeted approach to reach potential customers. However, seasoned PPC experts are no strangers to the challenges posed by CPC (Cost Per Click) inflation. As competition increases and advertising platforms evolve, staying ahead requires a proactive approach. In this blog, we’ll delve into the nuances …
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In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …
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Personalization in digital marketing is crucial for several reasons, as it enhances the overall customer experience and contributes to the success of marketing strategies. Personalized marketing is when you tailor your marketing based on the data you’ve collected from your contacts. This includes interests, shopping preferences, purchase history, and more. Adobe recently produced a guide to marketing personalization that you …
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If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers. We also delve into this further, in a recent blog: 2023 THINK RETAIL RECAP In the fast-paced …
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Claims have been circulating after a recent update to Google’s recent ranking system documentation and a short video about website redirects from Google Search Central that the significance of technical SEO is dwindling. A recent statement from John Mueller affirmed that technical SEO is not going away and in fact a critical component to your online success. After Google updated …
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With a population of over 10 million people, the UAE offers a lucrative market for FMCG companies looking to expand their reach. To successfully promote a new FMCG product in the UAE, brands need to adopt effective marketing strategies.
Unlock the Power of PPC with these 10 essential ways to promote a new FMCG product in the UAE.
YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many creators are turning to paid advertising to promote their YouTube channels. Paid advertising on YouTube can help you reach your target audience, boost your views, and grow your subscriber base. In this blog post, we’ll …
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Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has provided a timeline for the new experience as noted in Figure 1. The new experience has been redesigned with improved search engine support, advanced enterprise innovations, and enhanced planning and performance tools. The new Search …
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As Ramadan comes to a close, we reflect on this year’s insights and main takeaways. We’ve seen significant growth in online marketing in the Middle East and North Africa (MENA) region, with over 175 million internet users as reported by Hootsuite, which represents over 58% of the population. This presents an enormous opportunity for businesses to leverage digital marketing to …
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From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season. Let’s check out five ultimate …
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