6
Sep
Labour Day Weekend Blog Series_ How to Shift Your Content marketing Strategy for Labour Day & Beyond (1)

Labor Day Weekend Blog Series: How to Shift Your Content marketing Strategy for Labor Day & Beyond

Grow your online business by standing out with content that speaks to your audience. A user-centric approach is key to a successful  campaign.  Here are a  few things to think about while creating content.  Monitor Trends  It is a unique global crisis that includes pandemic and a recession that is why you have to revisit your users persona and behaviours.  …

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2
Mar
Should Your Business Buy Google Ads to Run on Weekends_

Should Your Business Buy Google Ads to Run on Weekends?

If your business invests in Google Ads, and you’ve been looking for ways to bring greater cost-efficiency to your investment, you’ve probably wondered about advertising on weekends. Should you spend on weekend advertising? You need to be aware of a few qualifiers. Weekends can be profitable Businesses need to run Google Ads over weekends because people do find themselves in …

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16
Dec
[How to] Reach Your Likely Buyers with Geotargeting (1)

[How to] Reach Your Ideal Audience with Geotargeting

Geotargeting allows marketers to target consumers like never before, creating profiles of likely buyers, harnessing the power of local SEO and improving their website conversions along the way. By knowing where their customers are coming from, marketers and business owners can present them with customized offers, shipping specials and a host of customized services. If your company has not incorporated …

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6
Oct
How to Unleash the Power of Bluetooth Marketing

How to Unleash the Power of Bluetooth Marketing

What Is Bluetooth Marketing? Bluetooth marketing is one of the least understood but most powerful marketing tools available to any twenty-first-century enterprise. The business world is more competitive than ever, and getting your message heard over the noise of the competition needs you to take advantage of every available technology. Done well, Bluetooth marketing can get your business’s UVP (unique …

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6
May

5 Ramadan Insights for Digital Marketers

Ramadan is  upon us, it’s a time for the majority of the 1.8 billion Muslims in the world to observe fasting. There are noteworthy online behavioural shifts during the month-long fast that are important considerations  for your brands online marketing strategy. An uptake in online activity can be expected due to shorter working hours. Our team rounded up the top …

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4
Oct
local advertising

4 Ways to Use Locations To Increase Campaign Ad Performance

Personalizing ad campaigns via geo-targeting can have dramatic effects on sales conversions and brand awareness. The potential to optimize your campaigns and digital strategy can not only save you money in outreach efforts, but it can also help you to zero in on the best content for your global audiences. In this article, we’ll discuss various ways that companies use …

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