13
Jun

5 Benefits of Working With A Google Partner Agency

Google dominates the search engine market, maintaining 90 % of the market share. Pay-per-click (PPC) advertising is a popular method that utilizes Google Ads to help run paid advertising campaigns to reach the target audience.  When you look for digital marketing agencies to help your online business grow, it’s important to seek Google Partners agencies as they are guaranteed to …

Read More0
28
May

Google Marketing LiveStream 2021: Building For The Future Of Marketing

At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers.   VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped their 2020 product roadmap such as the insights page launched early this year, as well as curbside pickups for local inventory ads and bookings for local services ads due to the digital transformation as a …

Read More1
26
Mar

Call Tracking For Digital Marketing Campaigns

We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …

Read More0
26
Feb

Find Your Ideal Client By Targeting Lookalike Audiences

Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …

Read More0
24
Feb
5 Audience Types You Should Avoid with Your PPC Campaign

5 Audience Types You Should Avoid with Your PPC Campaign

Today’s PPC is all about targeting the right audiences. The last thing you want to do is waste money and resources on audiences who won’t be interested in what you have to offer. Thankfully, you can easily choose which audiences to target and which to avoid. When developing an audience strategy, it’s important to identify audiences worth avoiding as much …

Read More1
30
Jul
ppc ad exec on laptop

How to Maximize Return on Investment for Paid Search Marketing

Adopting an account management based strategy for paid search accounts requires set goals and stringent control over well-defined areas of the account. Attention must be given to data results and integration must be incorporated between platforms to optimize results and improve overall performance. Growing Existing Accounts Recognize strengths and weaknesses that are already in place. Find the short term wins …

Read More0
23
May
PPC Optimization (2)

7 Essential Google Ads Reports for Clients

Google Ads reports may seem overwhelming to new users, but there is a reason for each report available through your dashboard. Learning how to read and understand these reports is one of the most important steps you can take when it comes to improving your digital marketing efforts. While all Google Ads reports give you some insight into the performance …

Read More0
19
Mar
Local Pack Maps

How to Advertise Your Local Business on Google’s Local Pack and Google Maps

Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products or services at its brick-and-mortar store, why would you need to advertise online? Well, customers may search for your business online, and if they can’t find it, they may choose a nearby competitor. According to …

Read More0
31
Jan
GA-Reports

Seven Essential Adwords Reports for Measuring Success

Statistics, observed Aaron Levenstein, a former business administration professor at Baruch College, are like bikinis; what they reveal is suggestive, but what they conceal is vital. This memorable maxim applies to Adwords data as well. Its typical richness may well hint at groundbreaking insights, but it takes segmentation and reporting to uncover the priceless gems of actionable information you need …

Read More0
19
Jul

Top 5 Tips for Effective PPC Dayparting

When it comes to marketing, your ROI means everything. It doesn’t matter how much time and money you spend on your campaign if the results don’t justify the means. Properly dayparting your native advertisements can make a massive difference in the return you get from your investment, especially based on the relatively little effort to implement proper scheduling. However, optimally …

Read More0

Contact Us