5 Critical Signs of a Credible Influencer for Your Brand

No one involved in online business can have missed the recent spectacular rise of influencer marketing. Offering a heady mix of social proof, targeted audiences, and bargain-basement costs, it’s no wonder that the technique is at the forefront of so many digital marketing strategies. Unfortunately, as with any booming industry, influencer marketing has its fair share of charlatans working within …

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b2b influencer

How Influencer Marketing Can Work Brilliantly for B2B

Whatever your business area, it’s been hard to miss the buzz surrounding influencer marketing in recent months. However, the application of influence has mainly been in the consumer sectors of beauty, lifestyle, and other niches where the focus is on high-volume, low-value sales. Far less has been seen of it in big-ticket B2B marketing – but there’s no reason the …

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the platform Where brands and influencers meet

We’re Building Our Very Own Influencer Marketing Platform

In response to our clients’ needs in the influencer marketing space, and after exploring many platforms in this space, we’re excited to announce today that we’ve officially begun development of our very own influencer marketing platform. We are anticipating official launch towards end of Q4 2017. What is Influencer Marketing? Influencer marketing (also influence marketing) is a form of marketing in …

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5 Under-the-Radar Influencer Marketing Platforms We’ve Explored

If you are hoping to build a substantial social media following for your company (and skyrocket sales), paying attention to what is happening in the influencer marketing space is crucial. While companies like Naritiv and Famebit are well know within the social connections space, they are not the only players in the game. New platforms are being launched with increasing …

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Why You Should Include Influential Social Media Users in Your PR Strategy

Marketers have plenty of options when it comes to reaching out to potential customers, but for most brands, social media has become one of the most effective engagement tools. In particular, working with influential social media users is a growing trend. Connecting with influencers – social media users with large followings – is key to improving your PR strategy and …

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