How to Use Google Keyword Planner To Boost Your SEO

Google Keyword Planner is essential for ensuring your website ranks as high as possible in Google’s search engine results. It offers an array of tools that help you identify popular keywords and keyword phrases, allowing you to focus your SEO efforts. In addition, Google Keyword Planner will filter keyword research results to weed out poorly performing keywords. It can also …

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Google’s 3rd Most Important Ranking Factor & Why You Should Care

Towards the end of last year, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“‬. Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third …

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Sandstorm is Now Officially AMP Compliant

We’re excited to announce that as of today, the Sandstorm Digital content platform is officially AMP compliant. Over the weekend we’ve added support for the Accelerated Mobile Pages (AMP) Project, which is a Google-led open source initiative that aims to provide mobile optimized content that can load instantly everywhere. As of today, all posts on our website now have dynamically generated …

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Geotagging Images for Local Search Ranking

When it comes to SEO, everyone is looking for a tip or tactic that could improve their search ranking. If your competitors are following best practices, optimizing their content, and gaining backlinks, small changes can be enough to secure a prominent position. Local SEO, whether for yourself or a client, is one area where simple tweaks can make all the …

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https browser

8 HTTPS Indexing Tips In Response to Google Announcement

In December Google announced that it would use HTTPS as part of its quality signals for ranking algorithms. Most people made the switch even though Google said it was a minor boost. Now, if you have both HTTP and HTTPS indexed in the search engine, the algorithms will default to HTTPS. Here are some of the rules to consider. Make Sure …

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Google My Business

Google Launches New My Business API

Last month Google announced the launch of their Google My Business API which supports brand developers in automating the management of their Google My Business listings via the new API. Manage locations for your business The API allows owners of multiple stores to manage their business locations on Google so that customers can find them, no matter what device they’re using. …

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behind bars - penalized

What to do if Your Website Has Been Penalized by Google

Google tries to be as vigilant as it can be in weeding out black hat SEO practitioners, which is one of the reasons why they update their algorithm on such a regular basis and also why they will penalize websites caught using black hat tactics, such as keyword stuffing or link farming. Black hat SEO is defined as any tactic …

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Man and structured data

Does Your Website Need Structured Data?

No one outside of Google really knows how the super search engine decides how to rank websites, but every now and again, the real world is given snippets of information. The latest bit of info to emerge is that Google may begin to give preferential treatment to websites that contain structured data. If you are worried about your website rankings, …

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5 SEO Techniques that Are More Important than Keywords

As the search engines get cleverer, SEO continues to evolve to such an extent that the best practices today are often very different from the methods that worked only a few years ago. Ultimately, Google strives to provide more relevant, higher quality search results by prioritizing user experience, and your brand needs to do the same if it wants to …

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google hummingbird

What Hummingbird Means to Your Website Content

Back in August 2013, Google unleashed the most comprehensive change to its search algorithm to date. Google calls the update Hummingbird because it is said to be fast and precise, just like a real hummingbird. Now that websites have had some time to adjust to Hummingbird, it has become obvious that Google is changing the way websites are seen in …

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