Personalization in digital marketing is crucial for several reasons, as it enhances the overall customer experience and contributes to the success of marketing strategies. Personalized marketing is when you tailor your marketing based on the data you’ve collected from your contacts. This includes interests, shopping preferences, purchase history, and more. Adobe recently produced a guide to marketing personalization that you …
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To stay ahead of the competition, digital marketers need to leverage the latest tools and gadgets that can enhance their productivity and efficiency. Prime Day, the annual shopping event on Amazon, presents an excellent opportunity for digital marketers to grab some must-have gadgets at discounted prices. From noise-canceling headphones to portable chargers, we’ve got you covered. Here is a selection …
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Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help boost your brand’s online presence. …
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A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially. In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …
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Most businesses create a website without being aware of the benefits of having one. Ali, Chief Creative Officer at Sandstorm Digital goes into depth about the importance and benefits of having a website in our latest DiGi Files episode. 1) Effective Marketing Tool Just by having an up and running online presence, you have directed targeted traffic to your site …
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A chess game, just like Search Engine Optimization (SEO), needs a well-thought-out strategy for it to be successful. SEO strategies are ever-changing because you need to use your insights to tweak a few things to respond to your audience’s needs. Adapting to the circumstances in the midst of the game is important for your success in both Chess and SEO. …
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