23
Feb

Navigating CPC Inflation: 10 Strategies For PPC Campaign Success

Pay-Per-Click (PPC) advertising has long been a cornerstone of digital marketing strategies, offering a measurable and targeted approach to reach potential customers. However, seasoned PPC experts are no strangers to the challenges posed by CPC (Cost Per Click) inflation. As competition increases and advertising platforms evolve, staying ahead requires a proactive approach. In this blog, we’ll delve into the nuances …

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21
Feb

Google’s Generative AI & It’s Impact On Search

We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …

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13
Feb

Technical SEO Strategies: Boost Your Ranking With Buyer Persona

Search engine optimization (SEO) remains a crucial element for your ranking. Technical SEO involves optimizing your website to enhance its visibility and ranking on search engines. While keywords and backlinks are commonly emphasized in SEO strategies, integrating buyer personas into your technical SEO approach can be a game-changer. In this blog post, we will explore how leveraging buyer personas can …

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8
Feb

Boost Your C-T-R’s with nosnippet Tag

Using the nosnippet tag in your HTML code is indeed a useful solution to control the content that appears in Google search results. It’s important for businesses, especially in the banking sector, to have accurate and compelling meta descriptions to improve click-through rates (CTR) and drive more traffic to their websites. One of our banking clients had an issue with …

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2
Feb

Partnership Announcement:  Microsoft Advertising Partner

Sandstorm Digital has officially become a Microsoft Advertising Partner! As a Partner, Sandstorm Digital gains access to exclusive resources, advanced training, and the latest tools offered by Microsoft Advertising. “This partnership marks a strategic step forward in our commitment to delivering top-notch digital marketing solutions to our clients” confirmed Omar Kattan, Sandstorm Digital CSO and SEO Expert.  What Does It …

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1
Feb

3 Essential TikTok Tips For Ramadan 2024

As we usher in the holy month of Ramadan, Tiktok released a Ramadan playbook on how to maximize your success for the 2024 Ramadan season and opportunities you can unlock during the season. Packed with strategies and insights, this playbook serves as a guide to help creators and brands maximize their success during the season and unlock unique opportunities.  In …

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26
Jan

How Do You Get Ranked in Featured Snippets?

Getting your website featured in the coveted Featured Snippets can significantly boost your online visibility. If you’re wondering how to get there, you’re in the right place. Let’s dive into the nuances of Featured Snippets and how you can optimize your content to claim that prime real estate on Google’s search results. What are Featured Snippets? Let’s start by defining …

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18
Jan

5 Ways To Maximize Impact by Harmonizing Your PPC & SEO Strategies

The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) can be a game-changer for businesses aiming to maximize their online presence. For clients seeking a digital marketing agency that excels in both PPC and SEO, achieving a seamless integration of these strategies is essential. In this blog post, we’ll explore five effective ways to get PPC and SEO …

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