22
Nov

Google Announces 2 New Tools to Ads Data Hub

Abidahli Khan, Digital Marketing Executive, discusses 2 new tools Google added to ‘Ads Data Hub’ in this episode of the DiGi Files.   To offer a more customized experience for the user, Google has introduced two data solutions: Ads Data Hub for Marketers and Ads Data Hub for Measurements Partners. This privacy-centric split will help marketers generate more insights with less …

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16
Nov

8 Metrics For Better SEO Forecasting

Predicting future search traffic and value from SEO efforts gives you a competitive edge and is beneficial for your overall marketing efforts, yet, it’s a complex task.  Semrush recently gathered 8 important SEO Forecasting metrics that we also find useful to try out and help set expectations.   Below are two infographics on SEO Forecasting created by Semrush, that we thought …

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7
Nov

Google Spam Update

In October 2022, Google confirmed a spam algorithm update rollout. Google has a strict definition of what it considers spam, which mainly includes low-quality sites that trick users into providing personal information or installing malware. Sites that see a change after a spam update should review Google’s spam policies to ensure they comply with them. Sites that violate these guidelines …

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30
Oct

Master Class: User-Centric Approach To Better SEO

Our CSO, Omar Kattan, participated in the 2019 DigiMarCon Middle East as an SEO thought leader. His advice is still as relevant today as ever. Search Marketing Master Class A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of …

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27
Oct

Sandstorm Digital Is Up For 3 Nominations At The 2022 MENA Search Awards

We are excited to be shortlisted for three awards at the 2022 MENA Search Awards this year. After winning three awards at last year’s MENA Search Awards, we are delighted that our team’s hard work is being recognized as some of the best in the region. Together with our clients, we’ve been nominated for the following categories: BEST USE OF …

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26
Oct

3 Ways To Win On YouTube This World Cup

The FIFA world cup 2022 is less than a month away and we have some guidance and insights from Google on how to optimize campaigns during the most ‘digital’ world cup.  According to Google, interest in the World Cup started as early as July 2022. Because curiosity around this year’s World Cup is high, being present on Search is important. …

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20
Oct

New Study Reveals Shopping Trends in UAE

Published ‘as is’ from a Press Release. October 18th, 2020 Google released a new study conducted by Ipsos that highlights key shopping habits of consumers in the UAE and Saudi Arabia ahead of this year’s Black Friday shopping season, from October to December. According to Google’s internal data, consumers in the UAE, Saudi Arabia, and Egypt are amongst the most …

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18
Oct

The Best Tools For Trending Topic Inspiration

Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …

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14
Oct
September 2022 Core Algo Update - SEO Recommendations

September 2022 Core Algo Update – Our SEO Recommendations

On September 26, 2022, the second Google Core Algo Update of 2022 rolled out in parallel to the Helpful Content Update. Many webmasters witnessed ranking fluctuations into October but it appears to have settled down now. Our Recommendations As always, and as with every core algo update our advice is to focus on offering the best content you can. That’s …

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5
Oct

4 Powerful SEO Tools to Rank on Search

There are many search engine optimization resources out there, but here are four powerful SEO tools we recommend to help you increase your organic search ranking.   Google Search Console (GSC)  GSC is the most popular free tool by Google, it’ll show you all the keywords you are getting impressions for.   You can troubleshoot technical SEO problems, expedite site indexing, …

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