18
Jun
data

Improve Sales by Understanding the Power of Data

According to an August 2016 article published by eConsultancy, businesses across multiple industries use just half a percent of the data available to them. One reason for this is the wrong assumption that only large corporations have the power to analyze such massive amounts of data and make it work to their advantage. The reality is that businesses of any …

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11
Jun

MENA Region’s First Call Analytics Tracking System

What is this you may ask? The region’s first Call Analytics tracking system to be launched soon and on a trial basis with some our clients in the region. Read on… Businesses know just how valuable tracking a lead really is. If you use a website for your business, you can easily track how visitors found your website and what …

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8
Jun

Think Like Google for More Website Business

Whether you want to use PPC, Pay-Per-Click marketing for your website, you should take a look at how Google scores ads to move them up in results and even charge less per click for a higher position. Google wants ad revenue, and they’re charging you for that click. Ads that get more clicks are rewarded with higher ad scores, but …

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2
Jun
copywriter typing on laptop (1)

The Ideal Article Length For Content Marketing

Content marketing involves creating and sharing material online for marketing purposes. The content may be written, or it may be videos and social media posts. Written content will be the primary focus of this piece so when “content” is mentioned, it will refer to written content for marketing purposes. There has long been a question of the ideal length of …

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23
May

7 Essential Google AdWords Reports for Clients

Google AdWords reports may seem overwhelming to new users, but there is a reason for each report available through your dashboard. Learning how to read and understand these reports is one of the most important steps you can take when it comes to improving your digital marketing efforts. While all Google AdWords reports give you some insight into the performance …

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13
May
Voice Search

10 Reasons (Backed By Stats) – How Voice Search Will Impact Business

If you think voice-activated speakers like Amazon’s Alexa and Google’s Home won’t impact the future of your business, you couldn’t be more wrong. Voice computing usage is growing at an astronomical rate. Business builders failing to realize the impact voice technology will have on everything from SEO (search engine optimization) to social media marketing are in for a nasty surprise. …

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7
May

How to Rank Your Business’s Website in Google’s Featured Snippets (Answer Boxes)

You can generate more organic search traffic for your business’s website by optimizing it for Google’s featured snippets. Found above Google’s standard website listings, it yields a high click-through rate (CTR) and equally high volume of traffic. Unfortunately, many webmasters overlook featured snippets as a source of traffic, focusing their search engine optimization (SEO) efforts on traditional listings instead. Incorporating …

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2
May
Man writing on board - Inbound Marketing Plan

What is This Thing Called Inbound Marketing?

If you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to evolve, it is difficult to know whether you should buy Facebook advertisements, use Google Adwords, invest in search engine optimization, stick with traditional magazine and radio ads or try something else. If it is time …

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27
Apr
mobile and laptop

Google’s Mobile-First Algorithm: What You Need to Know

Google is notorious for making sudden changes in their search engine algorithms. SEO experts are continually finding ways to keep ahead, such as building authoritative websites, getting rid of blackhat techniques, and avoiding posts with spam or thin content. One of the most significant changes that took a big hit with most website owners was the Penguin update, designed to …

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