9
Dec
omar-kattan-voice-search

5 Tips for Voice Search Optimisation

Voice search optimisation is no longer a niche consideration. Voice searches are comprising a larger than ever percentage of mobile searches which, in turn, are also becoming the favoured method of making web inquiries. A website that isn’t correctly optimised for voice search risks losing out on a significant amount of traffic. These five tips will enable you to boost …

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6
Dec
Woman on laptop xmas tree

11 Ways to Up Your Holiday Season Content Marketing Game

According to data from Statista Research,  in 2019, U.S. holiday season e-commerce spending is projected to surpass 135 billion U.S. dollars. This is fabulous news for businesses hoping to finish off 2019 with a bang.  Business owners hoping to maximize their growth opportunities during the Christmas holiday season can improve their odds of increased sales rates by doubling down on …

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29
Nov
DSA-Meeting

Sandstorm Appointed Lead SEM & Analytics Agency for DSA Investments Group

We are super thrilled to announce that we have been appointed as lead SEM and Analytics agency for Dubai-based DSA Investments Group. The DSA Group of Companies is an international organisation working to provide investment capital, unique business development skills, and strategic guidance. Through their extensive and high-level international network of strategic relationships and technological knowledge they can assist companies …

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24
Nov
5 Steps to Boost you UAE National Day Post (1)

5 Steps to Boost your UAE National Day Post

UAE National Day [Also dubbed Spirit of the Union] is only a week away. It’s regarded as one of the most important UAE holidays when the 7 Emirates united with grand celebrations happening across the country.   5 important factors to consider when sending out your well wishes to your Emirati followers:  1 – Content Visual  Your visual content should have …

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22
Nov

Must Have Gadgets for Digital marketers

Our team rounded up 9 Must-have gadgets for any on-the-go digital marketer, influencer or Social Media Manager.   Your phone is of course the number item you should invest in and then comes the accessories. here are some of our picks to help you up your game.   1. High Quality noise cancellation headphones for when you are travelling or in a …

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14
Nov
Ahmed - google-Bert-algo

What Is the BERT Algorithm and How Will It Affect Google Search?

One of Google’s most recent search updates has brought with it the BERT algorithm, which is designed to improve Google’s understanding of user intent behind each search, subsequently providing more relevant results for users. According to Google, BERT will affect up to 10 percent of searches and will have an impact on certain brands’ visibility in search engines and traffic …

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5
Nov
How to Optimize Your Local Business (1)

How to Optimize Your Local Business for ‘Near Me’ Searches on Google

Search queries containing the phrase “near me” are becoming more common on Google. According to the Mountain View company’s Think With Insights department, the number of “near me” searches performed by users has increased by 500 percent from 2016 to 2018. If your business operates out of a brick-and-mortar store or location, you should take advantage of this trend by …

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24
Oct
omar-kattan-digimarcon-seo-ux

Omar Kattan’s Talk About User Centric SEO at DigiMarCon Dubai, 2019

DigiMarCon Middle East 2019  took place on October 22nd to 23rd, 2019 at the Hyatt Regency in Dubai, UAE. Sessions focused on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Our CSO Omar Kattan spoke about SEO and specifically about how user centricity is the key to success. The slides below include …

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6
Oct
How to Unleash the Power of Bluetooth Marketing

How to Unleash the Power of Bluetooth Marketing

What Is Bluetooth Marketing? Bluetooth marketing is one of the least understood but most powerful marketing tools available to any twenty-first-century enterprise. The business world is more competitive than ever, and getting your message heard over the noise of the competition needs you to take advantage of every available technology. Done well, Bluetooth marketing can get your business’s UVP (unique …

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