20
Feb
influencer

3 Free Ways to Use Influencer Marketing to Grow Your Business

Are you a small business owner enticed by the potential of influencer marketing? Do you like the idea of increased sales via influencer outreach, yet know your small business’ marketing budget won’t allow for such expenditures? You can use influencer marketing to grow your small business even if you can’t afford to pay for the services of a well-known influencer. Incorporate the …

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17
Jan
new-etisalat-website

Launch of New Etisalat Website – Connect.ae

We’re thrilled to announce the launch of our client Etisalat’s new groundbreaking service, Connect.ae, a hyper-local search engine designed to bring together buyers and sellers in the UAE through exclusive discounts and promotions. Connect.ae has partnered with high profile services like Booking.com, Careem ,Zomato, Shopinc.com and has established plans to partner with more brands in the future. Through Connect.ae, users …

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8
Jan
knowledge panel rranking (1)

Product Update: Now Tracking Knowledge Panel Rankings

We’re excited to announce that our client portal can now track Knowledge Panel rankings. Our retained SEO clients will have seen this new update reflected in their online portal. Previously, our tool could detect not only organic results in SERPs, but also paid and vertical search results such as ads and videos. We’ve now added two more types of results, …

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6
Dec
local seo

What Is Local SEO and Does Your Small Business Really Need It?

Countless small businesses use local search engine optimization (SEO) to attract new customers and increase their market presence. This digital marketing strategy is designed to increase a business’s organic, unpaid visibility in search engine results pages (SERPs) for search queries with local intent. If you own a small business, though, you might be skeptical of local SEO and whether it’s …

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14
Nov
evergreen content

The Benefits of Developing Evergreen Content for Your Website

No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is a great way to help with this. When content is considered evergreen, it means that it covers subjects that will continue to stay relevant for many years. This type of content is usually written in …

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11
Nov
swatch shop uae

Sandstorm Adds Swiss Watchmaker to Roster of Search Advertising Clients

We’re thrilled to announce the addition of Swatch watches to our roster of Search and Display advertising clients in the UAE. Our client Rivoli Group is the official retailer for SWATCH across United Arab Emirates, Qatar, Bahrain and Oman. Established in 1982 by Nicolas G. Hayek, SWATCH is recognized as one of the world’s most fashionable brands for Swiss watches …

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21
Oct
copywriter typing on laptop (1)

7 Copywriting Mistakes to Avoid When Creating Content for Your Website

High-quality content is your website’s most valuable asset. It turns your website into a resource that other people want to use, resulting in higher traffic. And as your website becomes more popular, search engines will take notice by ranking it higher in the search results. When writing articles, blog posts and other forms of content for your website, though, you …

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15
Oct
laptop showing emails

How to Make Squeeze Pages That Double Your Opt-ins

The sole purpose of a squeeze page is to encourage your site’s visitors to give you their contact information. Not having a page that capitalizes on your site’s traffic means losing out on a ton of potential sales and new business. When employed correctly, squeeze pages work as great lead qualifiers, and they can also help you segment your target …

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