29
Jun

How HTTP Status Codes & Network or DNS Errors Impact Your Google Search Performance?

The newly published Google Search Engine Optimization (SEO) guide documents the HTTP status codes, network and DNS errors in detail that will impact your site’s performance in Google Search. In the document, Google covers the top 20 status codes that Googlebot encountered on the web, and the most prominent network and DNS errors.   Below are the main topics included in …

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25
Jun

Phase-out of Google’s Cookie Tracking and Its Impact on Advertisers

Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next and how advertisers can stay abreast with the shift. The phase-out aims to protect the online privacy of Google users. Apple’s Safar and Mozilla’s Firefox already block third-party cookies by default, but since Chrome accounts …

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23
Jun

New Client Announcement: POND’s Arabia Added to Sandstorm’s Roster

We are delighted to announce that POND’S® Arabia joined Sandstorm Digital ® Worldwide roster of client. As part of our regional engagement with Unilever, we’re proud to announce the addition of POND’s (Arabia). a beauty and skincare brand to our growing roster of brilliant clients. ABOUT THE POND’S INSTITUTE The Pond’s Institute was formed to bring together years of skincare …

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20
Jun
Video Content SEO

5 Ways To Optimize Video Content

Video content has become an essential part of a brand’s online strategy.  The pandemic has accelerated video content usage.  Video SEO or V-SEO can have the potential of building quality links and increasing conversion if done correctly. Video’s need to offer viewers something they want to see and be of high quality, when used correctly, they can provide a huge …

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13
Jun

5 Benefits of Working With A Google Partner Agency

Google dominates the search engine market, maintaining 90 % of the market share. Pay-per-click (PPC) advertising is a popular method that utilizes Google Ads to help run paid advertising campaigns to reach the target audience.  When you look for digital marketing agencies to help your online business grow, it’s important to seek Google Partners agencies as they are guaranteed to …

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2
Jun

The Official Guide: Marketing On TikTok

TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform.   Tiktok users traditionally have been generation Z, however, the age group …

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28
May

Google Marketing LiveStream 2021: Building For The Future Of Marketing

At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers.   VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped their 2020 product roadmap such as the insights page launched early this year, as well as curbside pickups for local inventory ads and bookings for local services ads due to the digital transformation as a …

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21
May
Magnum Ice Cream - New Client

New Client Announcement: Magnum Arabia Added to Sandstorm Roster

We are thrilled to share some sweet news 🙂 As part of our regional engagement with Unilever, we’re proud to announce the addition of Magnum Ice Cream (Arabia) to our growing roster of brilliant clients. About Magnum Ice Cream Magnum is a Belgian brand of ice cream and the company’s namesake, originally developed and produced by Frisko in the Danish …

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6
May

How to Run an Effective Ramadan SMM Strategy

A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially.   In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …

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