21
Sep
al-khawaneej walk - latest SEO client addition

Al Khawaneej Walk, Dubai Added to Sandstorm SEO Remit

We are excited to announce the addition of Al Khawaneej Walk in Dubai (latest Meraas destination) to our existing SEO remit. The engagement kicked off September 1st. Al Khawaneej Walk has a cosy atmosphere that welcomes anyone who visits. Its architecture is notably inspired by a greenhouse and creates a harmonious space between nature and shopping. This neighbourhood mall has …

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6
Sep
Labour Day Weekend Blog Series_ How to Shift Your Content marketing Strategy for Labour Day & Beyond (1)

Labor Day Weekend Blog Series: How to Shift Your Content marketing Strategy for Labor Day & Beyond

Grow your online business by standing out with content that speaks to your audience. A user-centric approach is key to a successful  campaign.  Here are a  few things to think about while creating content.  Monitor Trends  It is a unique global crisis that includes pandemic and a recession that is why you have to revisit your users persona and behaviours.  …

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21
Jul
Payit-Sandstorm-client

Sandstorm’s FAB Mandate Expanded to Include PayIt Brand

We are thrilled to announce that our mandate with FAB has been expanded to include the SEO and ASO of their Payit Digital Wallet brand. Payit is one of the UAE’s premiere cash replacement service offered by First Abu Dhabi Bank, the UAE’s largest bank. payit aims to eliminate cash and change the way you pay in the UAE. It’s a …

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14
Jul
enaya-mall-win

New Business Win: Enaya Mall Now a Sandstorm Client

We are thrilled to announce the addition of Enaya Mall to our roster of clients (Paid Media Advertising & Analytics) Enaya Mall was launched in May 2019 offering products to fulfil the needs of baby, woman, and man from healthcare to beauty products and more. Through a wide range of categories comprising Baby care, Health care, Oral care, Mother care, …

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14
Jun
Google May 2020 Algo Update

Affected by Google’s May Core Algorithm Update? Read this.

On May 4th Google announced a core algo update code named May2020 (not original we know). In a nutshell … the algorithm was big and took about two weeks to completely roll out. According to Google “there’s nothing in a core update that targets specific pages or sites”. Instead, the changes are about improving how our systems assess content overall. …

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24
Apr

Sandstorm Donates dhs 20,000 to COVID19 Patient Relief Fund

We’re honoured to announce that we have donated AED 20,000 to the COVID19 Patient Relief Fund. This donation comes in the form of an advertising budget for the amount $5,000 that we will be managing for free on behalf of our client Al Jalila Foundation. Follow our lead and donate now… This #Ramadan, give the gift of hope to patients affected …

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22
Apr
Augmented Analytics_ Future of Ecommerce

Augmented Analytics: Future of Ecommerce

There is huge excitement around big data, and most organizations have either deployed or are thinking of deploying Hadoop services to grow and manage it. Data lakes are growing exponentially, and it is now emerging that storing data is much easier than deriving meaningful insights from it. Experts believe that over 90% of business data is unusable in decision making. …

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19
Apr
URL Canonicalization_ How to Use Canonical Tags on Your Website (1)

URL Canonicalization: How to Use Canonical Tags on Your Website

Duplicate content is a common problem encountered by webmasters. When you publish a piece of content on your website, it may appear on multiple URLs. Duplicate content such as this creates confusion in search engines’ algorithms while subsequently harming your website’s rankings. Search engines won’t rank multiple URLs featuring the same content. When they encounter duplicate content, they’ll pick a …

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