As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …
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Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help boost your brand’s online presence. …
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The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content. The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, …
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In February, our agency participated in the EMEA EXEC CIRCLE Briefing. In this event, Alice Mansergh (Managing Director of Google Customer Solutions, UK & Ireland) and Forrester VP Principal Analyst, Jay Pattisall, delved into agency partnerships, testing and learning, and tools and tactics for change management. In general, most agencies have been affected by the pandemic and inflation. In this …
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Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform and is designed to provide more comprehensive and accurate insights into website traffic and user behavior. As a result, it has become increasingly important for businesses and website owners to migrate from Universal Analytics to GA4. Here are a few reasons why migrating to GA4 is necessary: …
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Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …
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Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to increase their online visibility and attract potential customers. Here are some statistics on the effectiveness of PPC and SEO for Valentine’s Day campaigns: PPC Statistics: SEO Statistics: PPC and SEO strategies can be highly effective …
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We’ve put Twitter Blue to the test for $11 a month, so you don’t have to. We’ve been asked plenty of whether it’s worth it, and our answer is, it really depends on so many different factors, including whether you have a large, engaged audience on the platform. In this blog, we put together 4 reasons why you might want …
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A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing, the announcement wasn’t a surprise to us, as this poses a big threat to the search giant. “We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, …
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You might ask, It’s not Google, why bother? Yandex is a Russian search engine. It’s still a significant player in the search engine market, but it is certainly not as dominant as Google. Google is the world’s largest search engine and has a global market share of over 90%, while Yandex is primarily focused on the Russian market and has …
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