23
May

7 Essential Google AdWords Reports for Clients

Google AdWords reports may seem overwhelming to new users, but there is a reason for each report available through your dashboard. Learning how to read and understand these reports is one of the most important steps you can take when it comes to improving your digital marketing efforts. While all Google AdWords reports give you some insight into the performance …

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13
May
Voice Search

10 Reasons (Backed By Stats) – How Voice Search Will Impact Business

If you think voice-activated speakers like Amazon’s Alexa and Google’s Home won’t impact the future of your business, you couldn’t be more wrong. Voice computing usage is growing at an astronomical rate. Business builders failing to realize the impact voice technology will have on everything from SEO (search engine optimization) to social media marketing are in for a nasty surprise. …

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7
May

How to Rank Your Business’s Website in Google’s Featured Snippets (Answer Boxes)

You can generate more organic search traffic for your business’s website by optimizing it for Google’s featured snippets. Found above Google’s standard website listings, it yields a high click-through rate (CTR) and equally high volume of traffic. Unfortunately, many webmasters overlook featured snippets as a source of traffic, focusing their search engine optimization (SEO) efforts on traditional listings instead. Incorporating …

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2
May
Man writing on board - Inbound Marketing Plan

What is This Thing Called Inbound Marketing?

If you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to evolve, it is difficult to know whether you should buy Facebook advertisements, use Google Adwords, invest in search engine optimization, stick with traditional magazine and radio ads or try something else. If it is time …

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27
Apr
mobile and laptop

Google’s Mobile-First Algorithm: What You Need to Know

Google is notorious for making sudden changes in their search engine algorithms. SEO experts are continually finding ways to keep ahead, such as building authoritative websites, getting rid of blackhat techniques, and avoiding posts with spam or thin content. One of the most significant changes that took a big hit with most website owners was the Penguin update, designed to …

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23
Apr
seo nerd

Advanced Strategies to Strengthen Your SEO in 2018 and Beyond

Keeping track of all the changes in search engine algorithms is difficult. When you think you understand SEO, something new comes along that makes you reconsider your whole strategy. While some SEO techniques have remained the same for a few years, there are some emerging SEO trends and tactics that you can’t ignore. Here, we’ve broken down some of the …

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17
Apr
content stats

5 Secrets to Great Content Marketing

What makes content great? Is it the proper string of words, or the alluring call-to-action? Is it the technical side which comprises keyword use and length? Content marketers and businesses have long been trying to unlock the puzzle to great content marketing strategies, but it seems like only a few get to the top. It is no secret that the …

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10
Apr
youtube-advertising

Tips to Promote Your Videos With YouTube Ads

Uploading videos to YouTube is one of the most effective content marketing strategies you can use right now. People are watching more videos all the time, and YouTube is the world’s largest video sharing site. However, video marketing is also very competitive. According to the latest data, over 400 hours of video are uploaded to YouTube daily. This makes it …

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8
Apr
digital natives

Understanding Digital Natives

The term “digital natives” refers to a group of individuals who were born in the age of digital technology. Such people have never known a time when they couldn’t be constantly connected via the Internet or mobile phones. General Characteristics Digital natives are often described as people with short attention spans who often grow up too soon, are exposed to …

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4
Apr
emails on laptop

Making Your Message Heard – 11 Ways to Improve Email Marketing Delivery Rates

Email remains a workhorse of the online marketing industry. It may not enjoy the same buzz and fashionable prestige as social media, but the fact remains that it delivers results. Studies regularly show that email returns between ten and twenty times the click-through rates of a social media advertising campaign. However, achieving such stellar performance takes a lot of work. …

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