14
Jul
enaya-mall-win

New Business Win: Enaya Mall Now a Sandstorm Client

We are thrilled to announce the addition of Enaya Mall to our roster of clients (Paid Media Advertising & Analytics) Enaya Mall was launched in May 2019 offering products to fulfil the needs of baby, woman, and man from healthcare to beauty products and more. Through a wide range of categories comprising Baby care, Health care, Oral care, Mother care, …

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14
Jun
Google May 2020 Algo Update

Affected by Google’s May Core Algorithm Update? Read this.

On May 4th Google announced a core algo update code named May2020 (not original we know). In a nutshell … the algorithm was big and took about two weeks to completely roll out. According to Google “there’s nothing in a core update that targets specific pages or sites”. Instead, the changes are about improving how our systems assess content overall. …

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24
Apr

Sandstorm Donates dhs 20,000 to COVID19 Patient Relief Fund

We’re honoured to announce that we have donated AED 20,000 to the COVID19 Patient Relief Fund. This donation comes in the form of an advertising budget for the amount $5,000 that we will be managing for free on behalf of our client Al Jalila Foundation. Follow our lead and donate now… This #Ramadan, give the gift of hope to patients affected …

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22
Apr
Augmented Analytics_ Future of Ecommerce

Augmented Analytics: Future of Ecommerce

There is huge excitement around big data, and most organizations have either deployed or are thinking of deploying Hadoop services to grow and manage it. Data lakes are growing exponentially, and it is now emerging that storing data is much easier than deriving meaningful insights from it. Experts believe that over 90% of business data is unusable in decision making. …

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19
Apr
URL Canonicalization_ How to Use Canonical Tags on Your Website (1)

URL Canonicalization: How to Use Canonical Tags on Your Website

Duplicate content is a common problem encountered by webmasters. When you publish a piece of content on your website, it may appear on multiple URLs. Duplicate content such as this creates confusion in search engines’ algorithms while subsequently harming your website’s rankings. Search engines won’t rank multiple URLs featuring the same content. When they encounter duplicate content, they’ll pick a …

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17
Apr
Our brilliant global team

Covid-19 – Business as Usual

During this time of uncertainty, there is one thing we always knew we can rely on; a team that is united around one goal… the uninterrupted and enthusiastic servicing of all our clients across the globe. This is why we have reciprocated by guaranteeing job security and salary rate maintenance during this unprecedented time. Team Sandstorm… you truly rock! Contact …

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8
Apr
Content Pruning_ Nipping Your Website's Low-Quality Content in the Bud (1)

Content Pruning: Nipping Your Website’s Low-Quality Content in the Bud

Ask any experienced SEO specialist and he or she will agree: High-quality content is the single most important on-page ranking factor used by Google and Bing. While page load time (PLT), mobile friendliness, title tags and meta descriptions will affect your website’s search rankings, content holds the greatest influence over its visibility in the search results. Unfortunately, not every article …

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29
Mar

Seventh Generation Joins Roster of Sandstorm Clients

We are super thrilled to announce the addition of another brilliant brand to our roster of incredible global clients, Seventh Generation (owned by Unilever) was recently included among the brands who’s SEO we will be managing in the MENA & Gulf regions. About Seventh Generation… For the past 30 years, Seventh Generation has been a company with strong beliefs about …

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22
Mar

Evergreen vs Time-Sensitive Content: Which Is Best for Search Engine Optimization (SEO)?

In the realm of search engine optimization (SEO), the adage “content is king” rings true. You can build an attractive and functional website, but unless it has high-quality content, it won’t perform well on Google and Bing. Not all content is the same, however. Website content is often classified as either evergreen or time-sensitive, depending on the length of time …

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