4
Jan

Pathways- A next Generation AI architecture: 5 Things You Need To Know

Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence.  Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …

Read More0
23
Dec

4 PPC Trends To Look Out For In 2022

As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising.  The biggest driver of change has been tighter control on privacy which has led to new features and technical enhancements which will force Pay-Per-Click (PPC) experts to find new ways to collect data in order to optimize campaign performance. Tracking changes just …

Read More0
4
Dec

SANDSTORM DIGITAL WINS 3 AWARDS AT THE MENA SEARCH AWARDS 2021.

Dubai, UAE – The Winners of the MENA SEARCH AWARDS 2021 were announced on Thursday 25th November, 2021.  Sandstorm Digital ® Worldwide were finalists in 11 categories and took home 3 awards along side their clients National Bonds and Arada Living , in the following categories: 🏆BEST PERFORMANCE CAMPAIGN 🏆 BEST USE OF SEARCH – FINANCE 🏆 BEST USE OF …

Read More0
10
Nov
Content Recency Blog title with photo of SEO specialist

Is Content Recency a Google Ranking Factor?

Content recency refers to recently published, updated, or rewritten content.  New content is more appealing and will most likely boost your search engine result page ranking (SERP) but how important is it as a ranking factor? Content Recency is part of  Google’s ranking factor since 2011. In 2010  Google announced that the Caffeine update favors recently published or updated content, …

Read More0
11
Oct
Professional typing on laptop, tips on optimizing ALT text

3 Tips To Optimize Image ALT Text

The main focus of SEO is to provide a better user experience, ensuring image ALT text is in context with the page is part of the enhanced experience. In some instances, the alt text is automatically written but you have a chance to change the text. In addition, ALT text is about accessibility for the visually impaired, so you want …

Read More0
6
Oct
New Client - Digital Marketing Agency

New Client Announcement: Manbat – Promoting Food Security & Sustainability

Sandstorm Digital is pleased to announce the addition of Manbat, in partnership with the Ministry of Climate Change and Environment to our latest client portfolio.  Sandstorm will be working closely with Manbat on paid search to boost the brand’s exposure in the UAE market. About Manbat Manbat is a partnership between Arada and the Ministry of Climate Change and Environment, to celebrate and promote the …

Read More0

Contact Us