A Guide to Understanding Google Ads’ Quality Score & How It Impacts Your PPC Campaigns Pay-Per-Click (PPC) advertising is a powerful tool for businesses to reach their target audiences and drive conversions. One crucial factor that can significantly impact the success of your PPC campaigns is Google Ads’ Quality Score. In this comprehensive guide, we will dive deep into the …
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WhatsApp Channels has begun rolling out globally. Soon. you’ll be able to follow brands such as Netflix or figures like Mark Zuckerberg. According to Statista, Whatsapp has approximately 2.7 billion unique active users worldwide. It may be early to think of creating a WhatsApp channel for your business, or possibly, your business model may not benefit from having one to …
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A few days ago, Google released its September 2023 Helpful Content Update which will be rolling out in the next couple of weeks. There probably won’t be any ranking changes to your site until after the update is complete, The main takeaway is that if you are producing helpful content, you don’t need to change anything. Google did add new …
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If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers. We also delve into this further, in a recent blog: 2023 THINK RETAIL RECAP In the fast-paced …
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Claims have been circulating after a recent update to Google’s recent ranking system documentation and a short video about website redirects from Google Search Central that the significance of technical SEO is dwindling. A recent statement from John Mueller affirmed that technical SEO is not going away and in fact a critical component to your online success. After Google updated …
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We attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and AI-powered tools that will help you maximize profitability at every touchpoint. The Key takeaway for us was how AI can benefit your business and enhance the shopping experience. Here, I’ll discuss how to multiply your …
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Google announces rollout of August 2023 core search update, the second update of 2023. You are able to check the status of the update via this link. According to Google, the rollout will take two weeks to complete. Some may not see an impact from the update, and others may find that it will negatively impact their site. My suggestion …
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With various Twitter variations being introduced after Musk’s takeover, like BlueSky, Mastodon, Threads, and Clubhouse, Twitter itself has now rebranded to X. With so many changes and rivals trying to come into the space in the span of this year, the rebranding announcement came as a surprise, the iconic blue bird logo is no more. Although many question the decision …
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Earlier this week, Google announced changes to HowTo and FAQ-rich results in order to provide a cleaner and more consistent search experience. The changes are mainly in how types of rich results are shown in Google’s search results. They will reduce the visibility of FAQ-rich results, and limit How-To rich results to desktop devices. The changes will primarily affect the …
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We just added a new feature to our All-in-one SEO easy-to-use platform with a set of 23 effective online SEO tools which all our clients have access to. The new tool is a content assistant, ideas basket tool that shows the 10 used keywords and frequently used words data added. Using the latest Ideas Basket report, you have the opportunity …
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