26
Jan
9 Local SEO Mistakes to Avoid With Your Local Business's Website

9 Local SEO Mistakes to Avoid With Your Local Business’s Website

More and more consumers are using search engines to find information about local businesses. According to Moz, a staggering 84 billion local searches are performed each year in the United States alone. Consumers often turn to Google or Bing to learn more about nearby businesses, including their address, phone number, hours of operation and products or services. As a local …

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8
Jan
5 SEO Trends for 2020 (4)

5 SEO Trends for 2020 Marketers Need to Know

In total, there are as many as 1 trillion searches among search engines online each and every month of the year. Interestingly, research shows that 93 percent of all online customer journeys begin with an online search. SEO is important in 2020. Still, others are doubtful. Does SEO Matter in 2020? As we enter 2020, there’s some chatter amongst internet marketers …

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4
Jan
Should your business be on TikTok_

Should your business be on TikTok?

With 500 million monthly users, TikTok is the 9th social network site in terms of size, ahead of other popular networks such as LinkedIn, Twitter, Pinterest, and Snapchat. This social media platform should get your brand’s attention. Mainly popular with young users aged [16-25] however, celebrities and companies are joining this creative platform to boost their visibility.  TikTok came onto …

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28
Dec
Top 5 SEO Trends to Drive Tremendous Organic Traffic in 2020

Top 5 SEO Trends to Drive Tremendous Organic Traffic in 2020

Google performs around 3,200 changes to its search algorithms per year. These are complex mathematical equations, which rely on different variables. Search engine optimization (SEO) doesn’t only involve using keywords to attract high levels of traffic, it also results in changes to your site’s layout and content. Since the criteria for ranking higher aren’t transparent and modify frequently, you must …

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26
Dec
Top Buyer Persona Mistakes and How to Avoid Them

Top Buyer Persona Mistakes and How to Avoid Them

Clear, vivid, and accurate buyer personas can drastically elevate a brand’s marketing strategy. At Sandstorm, we rely on these personas in almost every aspect of our work. Buyer personas help guide our decisions when it comes to our content, strategy, and marketing efforts. The structure and insight that buyer personas provide a business allow brands to decide where to channel their efforts and how …

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23
Dec
Facebook Ads Trends for Your Brand's Success in 2020

Facebook Ads Trends for Your Brand’s Success in 2020

Facebook is a strong business and advertising platform. It features a wide variety of solutions and tools to help brands grow. The platform has 2.45 billion active users per month as of 2019, according to Statista. And 74 percent of users visit Facebook every day, spending about 20 minutes on its channels.  Facebook reveals that about 60 million businesses have …

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18
Dec

Zero-Click Searches: What They Are and How to Deal with Them

The so-called zero-click searches are causing panic with both SEO specialists and website owners. Let’s have a closer look at this relatively new phenomenon to find out if their fears are warranted. What are zero-click searches? Zero-click searches are search queries for which the user does not click on any of the search results. These zero-click searches are on the …

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16
Dec
[How to] Reach Your Likely Buyers with Geotargeting (1)

[How to] Reach Your Ideal Audience with Geotargeting

Geotargeting allows marketers to target consumers like never before, creating profiles of likely buyers, harnessing the power of local SEO and improving their website conversions along the way. By knowing where their customers are coming from, marketers and business owners can present them with customized offers, shipping specials and a host of customized services. If your company has not incorporated …

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