13
Jun

Google Marketing Live 2024 Recap: 10 Key Highlights & Takeaways

At Google Marketing Live 2024, a plethora of AI-powered innovations were unveiled, set to transform Google’s advertising platform in the coming year. These advancements are poised to elevate all ad formats and integrate AI to optimize and streamline the entire advertising process, from AI-driven search ads to immersive shopping experiences. In this recap, we’ll delve into the highlights of Google …

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11
Jun

Client Win: Imtiaz Developments Joins Our Roster!

We are thrilled to announce that Imtiaz Developments, a leading name in the UAE’s real estate sector, has chosen our digital marketing agency for its SEO services! This collaboration represents a major achievement for both Imtiaz Developments and our agency as we join forces to elevate their online presence and drive organic growth. Omar Kattan, our Chief Strategy Officer, expressed …

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8
Jun

Celebrating The Redesign Of VisitHatta.com: Sandstorm Digital Boosting Online Visibility With Comprehensive SEO Services

We are thrilled to announce the relaunch of our client’s website, VisitHatta.com! This milestone marks the beginning of an exciting journey for Visit Hatta, as we bring their online presence to new heights with our comprehensive SEO strategy.  As part of the website launch, we have implemented a robust SEO strategy tailored to Visit Hatta’s unique needs and goals.  Our …

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30
May

Expanded Partnership with National Bonds to Include SEO Services

We are thrilled to announce an exciting new chapter in our long-standing partnership with National Bonds, a leading savings and investment company in the UAE. For over five years, we have collaborated closely with National Bonds, providing exceptional paid advertising and social media marketing services. Today, we are proud to expand our scope of work to include Search Engine Optimization …

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23
May

Google’s ‘AI Overviews’ Explained

At this week’s Google I/O, it was announced that Google has launched its AI overview to its US market search results.  The documentation of Google AI overview explains how it works. AI Overviews is a feature designed to enhance the search experience by providing quick, comprehensive snapshots of information. Check out our quick guide on this topic:  What Are AI …

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8
May

Sandstorm Digital Announces Business Win: The Family Office

Sandstorm Digital, a leading digital marketing agency specializing in innovative SEO solutions and PPC, is delighted to announce its recent business win with The Family Office (TFO), a global wealth and asset management firm. With a commitment to excellence and a track record of delivering measurable results, Sandstorm Digital is thrilled to partner with TFO in enhancing their online visibility, …

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5
May

Embracing AI With Actionable SEO Strategies

As an SEO expert at our digital marketing agency, I’ve witnessed firsthand the transformative power of AI on search engine optimization. Gone are the days of static keyword matching; AI has ushered in a new era of dynamic, personalized search experiences. In this blog, we’ll delve into the profound impact of AI on SEO and explore actionable strategies to adapt …

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24
Apr

3 Effective B2B PPC Strategies

For B2B businesses, harnessing the power of PPC requires a nuanced approach that adapts to technological advancements, including AI, while respecting evolving data privacy regulations. In this guide, we’ll delve into crafting effective PPC strategies for B2B ventures, incorporating video marketing, leveraging AI-powered tools, and embracing time-tested techniques. Embrace Video Marketing Beyond Brand Awareness Video marketing has transcended its role …

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18
Apr

A Breakdown of Google’s New “Ad Intents” Format

Recently, Google launched “ad intents” format as part of its Auto ads program, we’re excited to dive into the details and highlight its potential impact. What is the Ad Intents Format? It’s a new Google AdSense format,  “ad intents” introduces a new way to serve contextual ads and search results within dialog boxes embedded in publishers’ site content. By dynamically …

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15
Apr

How To Recover From a Google Core Update?

We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines.   Google has made it clear that they rank sites that provide the best UX and answer to their query.  Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …

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