11
Oct
Professional typing on laptop, tips on optimizing ALT text

3 Tips To Optimize Image ALT Text

The main focus of SEO is to provide a better user experience, ensuring image ALT text is in context with the page is part of the enhanced experience. In some instances, the alt text is automatically written but you have a chance to change the text. In addition, ALT text is about accessibility for the visually impaired, so you want …

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6
Oct
New Client - Digital Marketing Agency

New Client Announcement: Manbat – Promoting Food Security & Sustainability

Sandstorm Digital is pleased to announce the addition of Manbat, in partnership with the Ministry of Climate Change and Environment to our latest client portfolio.  Sandstorm will be working closely with Manbat on paid search to boost the brand’s exposure in the UAE market. About Manbat Manbat is a partnership between Arada and the Ministry of Climate Change and Environment, to celebrate and promote the …

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29
Jun

How HTTP Status Codes & Network or DNS Errors Impact Your Google Search Performance?

The newly published Google Search Engine Optimization (SEO) guide documents the HTTP status codes, network and DNS errors in detail that will impact your site’s performance in Google Search. In the document, Google covers the top 20 status codes that Googlebot encountered on the web, and the most prominent network and DNS errors.   Below are the main topics included in …

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25
Jun

Phase-out of Google’s Cookie Tracking and Its Impact on Advertisers

Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next and how advertisers can stay abreast with the shift. The phase-out aims to protect the online privacy of Google users. Apple’s Safar and Mozilla’s Firefox already block third-party cookies by default, but since Chrome accounts …

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23
Jun

New Client Announcement: POND’s Arabia Added to Sandstorm’s Roster

We are delighted to announce that POND’S® Arabia joined Sandstorm Digital ® Worldwide roster of client. As part of our regional engagement with Unilever, we’re proud to announce the addition of POND’s (Arabia). a beauty and skincare brand to our growing roster of brilliant clients. ABOUT THE POND’S INSTITUTE The Pond’s Institute was formed to bring together years of skincare …

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20
Jun
Video Content SEO

5 Ways To Optimize Video Content

Video content has become an essential part of a brand’s online strategy.  The pandemic has accelerated video content usage.  Video SEO or V-SEO can have the potential of building quality links and increasing conversion if done correctly. Video’s need to offer viewers something they want to see and be of high quality, when used correctly, they can provide a huge …

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13
Jun
Work meeting in an office, showing collaboration and growth

5 Benefits of Working With A Google Partner Agency

Google dominates the search engine market, maintaining 90 % of the market share. Pay-per-click (PPC) advertising is a popular method that utilizes Google Ads to help run paid advertising campaigns to reach the target audience.  When you look for digital marketing agencies to help your online business grow, it’s important to seek Google Partners agencies as they are guaranteed to …

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2
Jun

The Official Guide: Marketing On TikTok

TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform.   Tiktok users traditionally have been generation Z, however, the age group …

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