29
Mar

Seventh Generation Joins Roster of Sandstorm Clients

We are super thrilled to announce the addition of another brilliant brand to our roster of incredible global clients, Seventh Generation (owned by Unilever) was recently included among the brands who’s SEO we will be managing in the MENA & Gulf regions. About Seventh Generation… For the past 30 years, Seventh Generation has been a company with strong beliefs about …

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22
Mar

Evergreen vs Time-Sensitive Content: Which Is Best for Search Engine Optimization (SEO)?

In the realm of search engine optimization (SEO), the adage “content is king” rings true. You can build an attractive and functional website, but unless it has high-quality content, it won’t perform well on Google and Bing. Not all content is the same, however. Website content is often classified as either evergreen or time-sensitive, depending on the length of time …

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2
Mar
Should Your Business Buy Google Ads to Run on Weekends_

Should Your Business Buy Google Ads to Run on Weekends?

If your business invests in Google Ads, and you’ve been looking for ways to bring greater cost-efficiency to your investment, you’ve probably wondered about advertising on weekends. Should you spend on weekend advertising? You need to be aware of a few qualifiers. Weekends can be profitable Businesses need to run Google Ads over weekends because people do find themselves in …

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24
Feb
5 Audience Types You Should Avoid with Your PPC Campaign

5 Audience Types You Should Avoid with Your PPC Campaign

Today’s PPC is all about targeting the right audiences. The last thing you want to do is waste money and resources on audiences who won’t be interested in what you have to offer. Thankfully, you can easily choose which audiences to target and which to avoid. When developing an audience strategy, it’s important to identify audiences worth avoiding as much …

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20
Feb
sandstorm appointed regional seo agency (1)

Sandstorm Appointed Regional SEO Agency for Unilever

We are thrilled to announce that we have been appointed as Unilever MENA’s lead SEO agency. The engagement will cover these iconic brands across markets in Middle East, North Africa and the Gulf: Dove, Omo, Tresemme, Lipton, Lux, Signal, Lifebouy, Comfort, Sunsilk, Rexona, Clear, Simple, Closeup, AXE About Unilever Unilever is one of the world’s leading consumer goods companies, making …

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12
Feb
six Surefire Valentine's Day Marketing Strategies to Consider (4)

6 Essential Valentine’s Day Marketing Strategies to Consider

Valentine’s Day is a billion dollar holiday. Businesses everywhere in the world always make an effort to do something special during Valentine’s. Most people look forward to buying something special for their partner or loved ones. As opposed to common belief, it’s not a holiday reserved for florists and jewelers. It’s a holiday that any business can take advantage of. …

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3
Feb
Four Top Benchmarking Tips for Your Content Marketing Strategy (1)

Four Top Benchmarking Tips for Your Content Marketing Strategy

Content benchmarking plays a critical role in any effective content marketing strategy. The benchmarking process is, by definition, a simple one. It’s a methodology centered around studying your competitors’ content strategies. Once you’ve got a feel for how they’re operating, you’re meant to determine how well your own content stacks up. The process of content benchmarking provides a springboard for brands …

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2
Feb
Leading Jordanian Hospital Now a Sandstorm Client

Leading Jordanian Hospital Now Sandstorm Client

We are excited to announce our appointment as Abdali Medical Center‘s Digital Marketing and Analytics consultants. The agreement was formalised during last week’s Arab Health Exhibition in Dubai, UAE This addition to our roster of regional clients solidifies Sandstorm’s position as one of the leading agencies in the region in the field of healthcare digital marketing. About AMC Abdali Medical …

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