29
Apr

3 Ways To Optimize Your LinkedIn Page

LinkedIn is the world’s most extensive professional network, with more than 740 million users in more than 200 countries worldwide, that alone is reason to start being serious about optimizing your Linkedin page.  Your brand’s presence on this platform is a good asset for your business and should be part of your brand’s marketing mix. The LinkedIn company page has …

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26
Mar

Call Tracking For Digital Marketing Campaigns

We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …

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15
Oct
laptop showing emails

How to Make Squeeze Pages That Double Your Opt-ins

The sole purpose of a squeeze page is to encourage your site’s visitors to give you their contact information. Not having a page that capitalizes on your site’s traffic means losing out on a ton of potential sales and new business. When employed correctly, squeeze pages work as great lead qualifiers, and they can also help you segment your target …

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23
Jul
lead generation

How to Create Content to Generate Leads

Content marketing is a vital part of building a business, and it can generate a significant number of leads. However, there are certain things you can do which will produce more targeted, better quality prospects. By following these tips, you can create high converting content that will help your business find leads that want to buy your product. Research Your …

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2
Jul
lead generation

The 3 Most Important Questions to Answer for Lead Generation Success

Big businesses and corporations spend thousands of dollars a year on marketing research, consumer studies, and product development. That is all in an effort to ensure that their financial resources and other assets will help to maximize their profits. These levels of resources, however, typically aren’t available to the small business owner. SMBs may go off of general sales numbers …

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25
Jun
browsing web

Six Landing Page Calamities to Avoid If You Value Conversions

Online advertising can be a costly business. Although a successful campaign can bring incredible rewards, the opposite is also true. In a busy sector, if you get your strategy wrong, you can burn through a budget with terrifying speed, often with little to show for it. Your landing pages can make or break a campaign’s profitability. High-quality pages with excellent …

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18
Jun
data

Improve Sales by Understanding the Power of Data

According to an August 2016 article published by eConsultancy, businesses across multiple industries use just half a percent of the data available to them. One reason for this is the wrong assumption that only large corporations have the power to analyze such massive amounts of data and make it work to their advantage. The reality is that businesses of any …

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21
Feb

The Complete Guide to Lead Generation

Lead generation should be a core performance metric for your business. Studies have shown that the number of good leads you add each month is directly correlated to the amount of revenue you earn. This makes sense since more people being interested in your business should lead to more money. You can demystify the process of lead generation. There are …

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