Improve Sales by Understanding the Power of Data

According to an August 2016 article published by eConsultancy, businesses across multiple industries use just half a percent of the data available to them. One reason for this is the wrong assumption that only large corporations have the power to analyze such massive amounts of data and make it work to their advantage. The reality is that businesses of any …

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The Complete Guide to Lead Generation

Lead generation should be a core performance metric for your business. Studies have shown that the number of good leads you add each month is directly correlated to the amount of revenue you earn. This makes sense since more people being interested in your business should lead to more money. You can demystify the process of lead generation. There are …

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