December 2025 Google Core Update
Google closed out the year with the release of its December 2025 Core Update, officially rolling out on December 11. As the third core update of the year, this release reinforces a clear message Google has been steadily repeating throughout 2025. Search visibility is no longer about chasing tactical shortcuts. It is about long term […]
Search and Spend Decoded: What Google and Visa Reveal About Shopping Trends
The digital economy in the Middle East has been growing fast, but the pace of change in consumer search and shopping behavior is now accelerating even more. A new study by Google and Visa, titled “Search and Spend Decoded,” takes an in-depth look at how people in the UAE and Saudi Arabia are searching, spending, […]
Impact of Google Antitrust Ruling on SEO & PPC
In a landmark decision, Judge Amit Mehta declared Google guilty of monopolizing the online search and advertising markets, marking the culmination of a four-year Department of Justice (DOJ) lawsuit against the tech giant. This ruling has officially labeled Google as an illegal monopoly, a significant moment in the history of digital marketing. However, the big […]
New research: 3 ways brands can capture Gen Z’s attention through video ads
In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, […]
Google’s August 2023 Core Update
Google announces rollout of August 2023 core search update, the second update of 2023. You are able to check the status of the update via this link. According to Google, the rollout will take two weeks to complete. Some may not see an impact from the update, and others may find that it will negatively […]
Google’s New Policy On AI-Generated Content
On Aug 28, 2023, Google’s Product Ratings policies will be updated. Google’s announcement comes with a new policy on ai-generated content. The latest announcement comes from their blog Policy update: Product Rating policies, Google’s new policy on automated content states: Basically, Google has indicated that any ai-generated content in reviews should be labeled as spam, […]
MEET BARD IN ARABIC
Bard can now respond in over 40 languages including Arabic. As of today, it is possible to collaborate with Bard in Arabic. Bard is powered by PaLM2 which has a multilingual understanding of information, and get this, it can understand questions in over 16 Arabic dialects including Egyptian colloquial Arabic and Saudi colloquial Arabic, and […]
Recap of Google I/O 2023: Unveiling of Search Upgrades & Generative AI
That’s a wrap for Google I/O 2023. For marketers, the main focus was AI-driven upgrades to Search. With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more […]
Ranking Section Added To Google’s Search Status Dashboard
Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search. The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides […]
4 SEO Link Best Practices According To Google
Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links […]
