New research: 3 ways brands can capture Gen Z’s attention through video ads

In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …

Read More

Google’s New Policy On AI-Generated Content

On Aug 28, 2023, Google’s Product Ratings policies will be updated.  Google’s announcement comes with a new policy on ai-generated content. The  latest announcement comes from their blog Policy update: Product Rating policies, Google’s new policy on automated content states: We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified …

Read More


Bard can now respond in over 40 languages including Arabic.  As of today, it is possible to collaborate with Bard in Arabic.  Bard is powered by PaLM2 which has a multilingual understanding of information, and get this, it can understand questions in over 16 Arabic dialects including Egyptian colloquial Arabic and Saudi colloquial Arabic, and share responses in Modern Standard …

Read More

Recap of Google I/O 2023: Unveiling of Search Upgrades & Generative AI 

That’s a wrap for Google I/O 2023.  For marketers, the main focus was AI-driven upgrades to Search.  With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Check out the highlights …

Read More

Ranking Section Added To Google’s Search Status Dashboard

Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search.  The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides status information on the systems …

Read More

4 SEO Link Best Practices According To Google

Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …

Read More

New Study Reveals Shopping Trends in UAE

Published ‘as is’ from a Press Release. October 18th, 2020 Google released a new study conducted by Ipsos that highlights key shopping habits of consumers in the UAE and Saudi Arabia ahead of this year’s Black Friday shopping season, from October to December. According to Google’s internal data, consumers in the UAE, Saudi Arabia, and Egypt are amongst the most …

Read More

Recap of Google’s Search On 2022 

Some very exciting new search features were introduced at Google’s Search On 2022.  The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …

Read More

Contact Us