Technical SEO auditing in 2026 looks very different from how many teams still approach it. The challenge is rarely a lack of tools or data.
2025 was the year AI stopped being a “new feature” and became the foundation of search. SEO and PPC did not just evolve this year.
If you’ve ever wondered whether having similar or repeated content on your website can actually hurt your SEO or AI visibility, you’re not alone. With
Why 2026 Requires a New KPI Mindset Marketing measurement has changed. Search behaviors are shifting, platforms rely heavily on AI and the customer journey has
The digital economy in the Middle East has been growing fast, but the pace of change in consumer search and shopping behavior is now accelerating
When OpenAI introduced ChatGPT Atlas, it immediately sparked curiosity among marketers, tech analysts, and SEO professionals. Many wondered: Is this OpenAI’s big move to compete
Recent Google API leaks have given the SEO community a rare glimpse into how search might actually measure a site’s expertise. According to SEO researcher
Why Reddit Matters for Brands Reddit has become one of the internet’s most powerful search and discovery platforms. Google now features Reddit discussions prominently in
Attending Google Search Central Live Dubai was an eye-opening experience that reaffirmed how rapidly search is evolving in the age of AI. As always, Google’s
Structured data has moved from being a technical checkbox to a cornerstone of visibility. At Sandstorm Digital, it’s one of the first areas our technical
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