Google announced the release of its latest core update which could take up to a month to rollout fully, “We continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” This latest update takes into …
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A recent leak of Google’s internal API documents has unveiled crucial details about the search giant’s algorithm, sparking widespread interest in the SEO community. This rare insight offers a deeper understanding of how Google ranks content and provides actionable strategies for improving search rankings. In this blog, we’ll explore the major takeaways from these documents and discuss what they mean …
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Artificial intelligence (AI) has revolutionized digital marketing, transforming the landscape of Search Engine Optimization (SEO). Integrating AI into SEO is not just a trend; it’s a pivotal shift that’s reshaping our approach to digital strategies. If your SEO strategy isn’t leveraging AI, it’s time to adapt to stay relevant and competitive. In this guide, we will explores the multifaceted role …
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Google Search is rolling back its continuous scroll user interface and reintroducing the legacy pagination bar. As of June 25th, 2024, Google stopped offering continuous scroll on desktop, with plans to apply this change to the mobile search interface in the coming months. According to Google, this change aims to make search faster by only loading the results the searcher …
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We are thrilled to announce the relaunch of our client’s website, VisitHatta.com! This milestone marks the beginning of an exciting journey for Visit Hatta, as we bring their online presence to new heights with our comprehensive SEO strategy. As part of the website launch, we have implemented a robust SEO strategy tailored to Visit Hatta’s unique needs and goals. Our …
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At this week’s Google I/O, it was announced that Google has launched its AI overview to its US market search results. The documentation of Google AI overview explains how it works. AI Overviews is a feature designed to enhance the search experience by providing quick, comprehensive snapshots of information. Check out our quick guide on this topic: What Are AI …
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We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines. Google has made it clear that they rank sites that provide the best UX and answer to their query. Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …
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We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …
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Search engine optimization (SEO) remains a crucial element for your ranking. Technical SEO involves optimizing your website to enhance its visibility and ranking on search engines. While keywords and backlinks are commonly emphasized in SEO strategies, integrating buyer personas into your technical SEO approach can be a game-changer. In this blog post, we will explore how leveraging buyer personas can …
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Using the nosnippet tag in your HTML code is indeed a useful solution to control the content that appears in Google search results. It’s important for businesses, especially in the banking sector, to have accurate and compelling meta descriptions to improve click-through rates (CTR) and drive more traffic to their websites. One of our banking clients had an issue with …
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