Google Search is rolling back its continuous scroll user interface and reintroducing the legacy pagination bar. As of June 25th, 2024, Google stopped offering continuous scroll on desktop, with plans to apply this change to the mobile search interface in the coming months. According to Google, this change aims to make search faster by only loading the results the searcher …
Read More
We are thrilled to announce the relaunch of our client’s website, VisitHatta.com! This milestone marks the beginning of an exciting journey for Visit Hatta, as we bring their online presence to new heights with our comprehensive SEO strategy. As part of the website launch, we have implemented a robust SEO strategy tailored to Visit Hatta’s unique needs and goals. Our …
Read More
At this week’s Google I/O, it was announced that Google has launched its AI overview to its US market search results. The documentation of Google AI overview explains how it works. AI Overviews is a feature designed to enhance the search experience by providing quick, comprehensive snapshots of information. Check out our quick guide on this topic: What Are AI …
Read More
We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines. Google has made it clear that they rank sites that provide the best UX and answer to their query. Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …
Read More
We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …
Read More
Search engine optimization (SEO) remains a crucial element for your ranking. Technical SEO involves optimizing your website to enhance its visibility and ranking on search engines. While keywords and backlinks are commonly emphasized in SEO strategies, integrating buyer personas into your technical SEO approach can be a game-changer. In this blog post, we will explore how leveraging buyer personas can …
Read More
Using the nosnippet tag in your HTML code is indeed a useful solution to control the content that appears in Google search results. It’s important for businesses, especially in the banking sector, to have accurate and compelling meta descriptions to improve click-through rates (CTR) and drive more traffic to their websites. One of our banking clients had an issue with …
Read More
During Ramadan 2023, people across MENA made 7.2 billion general searches during the holy month — a 21% jump compared to Ramadan 2022. This year, Ramadan retail sales were projected to reach USD $66 billion, despite the impact of inflation. And they look set to grow even more next year, with 56% of people who celebrate Ramadan in Saudi, 64% …
Read More
Getting your website featured in the coveted Featured Snippets can significantly boost your online visibility. If you’re wondering how to get there, you’re in the right place. Let’s dive into the nuances of Featured Snippets and how you can optimize your content to claim that prime real estate on Google’s search results. What are Featured Snippets? Let’s start by defining …
Read More
In the latest episode of #AskGooglebot, a small business asks what to do with their old site after they launch a new one. John Mueller clarifies how to best approach your site’s transition and help your customers see the most up-to-date information. Watch the episode and check out the steps to moving to a new website, ensuring a careful shift …
Read More