10 How to Use Google's Penguin 4.0 Algorithm to Your Advantage

How to Use Google’s Penguin 4.0 Algorithm to Your Advantage

Google’s newest search algorithm, Penguin 4.0, had SEO professionals talking, panicking, and speculating when it went live on September 23. The update has two major components that will affect SEO: scope, timing, and automation. Here’s what the changes mean for you and how you can play nicely with Penguin 4.0: The point of Penguin Penguin is Google’s initiative to combat …

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Using 5 Star Reviews to Improve Local SEO

Local advertising has now progressed far beyond the Yellow Pages advertising of years past. If your website isn’t bringing in new customers for your business, then perhaps you need to rethink your local advertising strategies. Increasing your search visibility in Google is one such option, but Adwords or link building campaigns may not attract enough customers to justify the cost. …

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How to Use Google Keyword Planner To Boost Your SEO

Google Keyword Planner is essential for ensuring your website ranks as high as possible in Google’s search engine results. It offers an array of tools that help you identify popular keywords and keyword phrases, allowing you to focus your SEO efforts. In addition, Google Keyword Planner will filter keyword research results to weed out poorly performing keywords. It can also …

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Google’s 3rd Most Important Ranking Factor & Why You Should Care

Towards the end of last year, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“‬. Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third …

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Sandstorm is Now Officially AMP Compliant

We’re excited to announce that as of today, the Sandstorm Digital content platform is officially AMP compliant. Over the weekend we’ve added support for the Accelerated Mobile Pages (AMP) Project, which is a Google-led open source initiative that aims to provide mobile optimized content that can load instantly everywhere. As of today, all posts on our website now have dynamically generated …

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Geotagging Images for Local Search Ranking

When it comes to SEO, everyone is looking for a tip or tactic that could improve their search ranking. If your competitors are following best practices, optimizing their content, and gaining backlinks, small changes can be enough to secure a prominent position. Local SEO, whether for yourself or a client, is one area where simple tweaks can make all the …

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8 HTTPS Indexing Tips In Response to Google Announcement

In December Google announced that it would use HTTPS as part of its quality signals for ranking algorithms. Most people made the switch even though Google said it was a minor boost. Now, if you have both HTTP and HTTPS indexed in the search engine, the algorithms will default to HTTPS. Here are some of the rules to consider. Make Sure …

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Google My Business

Google Launches New My Business API

Last month Google announced the launch of their Google My Business API which supports brand developers in automating the management of their Google My Business listings via the new API. Manage locations for your business The API allows owners of multiple stores to manage their business locations on Google so that customers can find them, no matter what device they’re using. …

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What to do if Your Website Has Been Penalized by Google

Google tries to be as vigilant as it can be in weeding out black hat SEO practitioners, which is one of the reasons why they update their algorithm on such a regular basis and also why they will penalize websites caught using black hat tactics, such as keyword stuffing or link farming. Black hat SEO is defined as any tactic …

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Does Your Website Need Structured Data?

No one outside of Google really knows how the super search engine decides how to rank websites, but every now and again, the real world is given snippets of information. The latest bit of info to emerge is that Google may begin to give preferential treatment to websites that contain structured data. If you are worried about your website rankings, …

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