20
Dec
5 SEO Myths That Are Simply Not True

5 SEO Myths That Are Simply Not True

Have you been hearing a lot about SEO (search engine optimization) but don’t quite understand how it works? Do you think that all the search engine optimization talk is just a bunch of jargon designed to confuse you? Well, there’s no need to worry. This article will break down some common SEO myths and explain why they’re not true. When …

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16
Nov

8 Metrics For Better SEO Forecasting

Predicting future search traffic and value from SEO efforts gives you a competitive edge and is beneficial for your overall marketing efforts, yet, it’s a complex task.  Semrush recently gathered 8 important SEO Forecasting metrics that we also find useful to try out and help set expectations.   Below are two infographics on SEO Forecasting created by Semrush, that we thought …

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7
Nov

Google Spam Update

In October 2022, Google confirmed a spam algorithm update rollout. Google has a strict definition of what it considers spam, which mainly includes low-quality sites that trick users into providing personal information or installing malware. Sites that see a change after a spam update should review Google’s spam policies to ensure they comply with them. Sites that violate these guidelines …

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30
Oct

Master Class: User-Centric Approach To Better SEO

Our CSO, Omar Kattan, participated in the 2019 DigiMarCon Middle East as an SEO thought leader. His advice is still as relevant today as ever. Search Marketing Master Class A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of …

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18
Oct

The Best Tools For Trending Topic Inspiration

Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …

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14
Oct
September 2022 Core Algo Update - SEO Recommendations

September 2022 Core Algo Update – Our SEO Recommendations

On September 26, 2022, the second Google Core Algo Update of 2022 rolled out in parallel to the Helpful Content Update. Many webmasters witnessed ranking fluctuations into October but it appears to have settled down now. Our Recommendations As always, and as with every core algo update our advice is to focus on offering the best content you can. That’s …

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5
Oct

4 Powerful SEO Tools to Rank on Search

There are many search engine optimization resources out there, but here are four powerful SEO tools we recommend to help you increase your organic search ranking.   Google Search Console (GSC)  GSC is the most popular free tool by Google, it’ll show you all the keywords you are getting impressions for.   You can troubleshoot technical SEO problems, expedite site indexing, …

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29
Sep

Recap of Google’s Search On 2022 

Some very exciting new search features were introduced at Google’s Search On 2022.  The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …

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7
Sep
Author of Blog and title - Googles Helpful content update.

Google’s Helpful Content Update: What You Need To Know

Google started rolling out the new site-wide helpful content update On August 25th to ensure user-friendly content is the priority and not written solely for search engine ranking.  This roll-out could take several weeks to complete.    The ultimate objective of this update is to ensure users find high-quality content, aiming to encourage content that feels authentic and useful in search. …

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