We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines. Google has made it clear that they rank sites that provide the best UX and answer to their query. Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …
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We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …
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Search engine optimization (SEO) remains a crucial element for your ranking. Technical SEO involves optimizing your website to enhance its visibility and ranking on search engines. While keywords and backlinks are commonly emphasized in SEO strategies, integrating buyer personas into your technical SEO approach can be a game-changer. In this blog post, we will explore how leveraging buyer personas can …
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Using the nosnippet tag in your HTML code is indeed a useful solution to control the content that appears in Google search results. It’s important for businesses, especially in the banking sector, to have accurate and compelling meta descriptions to improve click-through rates (CTR) and drive more traffic to their websites. One of our banking clients had an issue with …
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Getting your website featured in the coveted Featured Snippets can significantly boost your online visibility. If you’re wondering how to get there, you’re in the right place. Let’s dive into the nuances of Featured Snippets and how you can optimize your content to claim that prime real estate on Google’s search results. What are Featured Snippets? Let’s start by defining …
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The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) can be a game-changer for businesses aiming to maximize their online presence. For clients seeking a digital marketing agency that excels in both PPC and SEO, achieving a seamless integration of these strategies is essential. In this blog post, we’ll explore five effective ways to get PPC and SEO …
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In the latest episode of #AskGooglebot, a small business asks what to do with their old site after they launch a new one. John Mueller clarifies how to best approach your site’s transition and help your customers see the most up-to-date information. Watch the episode and check out the steps to moving to a new website, ensuring a careful shift …
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Are you a passionate and results-driven SEO Manager looking for a new opportunity in a digital marketing agency in Dubai, UAE? Sandstorm Digital is seeking a talented individual to join our dynamic team as an SEO Manager, if you have a proven track record of optimizing websites for search engines, staying updated on industry trends, and driving organic traffic, we …
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The Googlebot Crawl Rate Limiter Tool will be removed today, January 8th, 2024, according to Google from search console because it’s no longer necessary. This tool has been available for over a decade, but with the improvements Google has made to its crawling logic and other tools available to publishers, its usefulness has dissipated. The purpose of the tool was …
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The Helpful Content Update is designed to reward websites that produce high-quality content, a powerful tool in SEO is understanding Google’s Helpful Content Guidelines, and I’m here to break it down for you. Guidelines at a Glance: Google’s Helpful Content Guidelines are a set of principles aimed at ensuring that the content we create not only ranks well but also …
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