How To Recover From a Google Core Update?

We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines.   Google has made it clear that they rank sites that provide the best UX and answer to their query.  Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …

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Boost Your C-T-R’s with nosnippet Tag

Using the nosnippet tag in your HTML code is indeed a useful solution to control the content that appears in Google search results. It’s important for businesses, especially in the banking sector, to have accurate and compelling meta descriptions to improve click-through rates (CTR) and drive more traffic to their websites. One of our banking clients had an issue with …

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Unlocking Google’s Helpful Content Guidelines: A Path to SEO Success

The Helpful Content Update is designed to reward websites that produce high-quality content, a powerful tool in SEO is understanding Google’s Helpful Content Guidelines, and I’m here to break it down for you. Guidelines at a Glance: Google’s Helpful Content Guidelines are a set of principles aimed at ensuring that the content we create not only ranks well but also …

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2024 SEO Trends

As we step into 2024, the realm of Search Engine Optimization (SEO) is witnessing groundbreaking trends that promise to redefine the way we approach online visibility. Let’s delve into the five key SEO trends dominating the digital sphere this year. The synergy of artificial intelligence (AI) and machine learning (ML) has become a driving force in shaping the future of …

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Google September 2023 Helpful Content Update: 5 Tips To Keep Your Brand Relevant

A few days ago, Google released its September 2023 Helpful Content Update which will be rolling out in the next couple of weeks.  There probably won’t be any ranking changes to your site until after the update is complete,  The main takeaway is that if you are producing helpful content, you don’t need to change anything. Google did add new …

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Recap of Google I/O 2023: Unveiling of Search Upgrades & Generative AI 

That’s a wrap for Google I/O 2023.  For marketers, the main focus was AI-driven upgrades to Search.  With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Check out the highlights …

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Ranking Section Added To Google’s Search Status Dashboard

Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search.  The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides status information on the systems …

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Google’s February 2023 Product Reviews Update: What You Need To Know

The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content.  The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, …

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4 SEO Link Best Practices According To Google

Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …

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