Claims have been circulating after a recent update to Google’s recent ranking system documentation and a short video about website redirects from Google Search Central that the significance of technical SEO is dwindling. A recent statement from John Mueller affirmed that technical SEO is not going away and in fact a critical component to your online success.
After Google updated its documented ranking system page and removed 4 rankings including mobile-friendly, page speed, secure sites, and page experience from an earlier 2023 update, the community became confused, Google quickly clarified that “It does NOT say page experience is somehow “retired” or that people should ignore things like Core Web Vitals or being mobile-friendly. The opposite. It says if you want to be successful with the core ranking systems of Google Search, consider these and other aspects of page experience.”
In the Latest DiGi Files episode, Omar Kattan, SEO Expert and CSO of Sandstorm Digital answers the question ‘Is SEO still relevant:
SEO continues to play an integral role in a website’s success. While the SEO landscape is always changing, technical SEO will always be the backbone of top-notch website performance. SEO is effective in driving organic traffic, improving online visibility, and achieving higher rankings on SERPs.
SEO strategies need to adapt to advancements in technology, search engine algorithm updates, and shifting user behavior. SEO practitioners need to focus on providing high-quality, relevant content, optimizing for mobile and voice search, prioritizing user experience, integrating social media, and staying up to date with industry trends.