If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to pitch you products. You enter a Google search for exercise tips, and pretty soon you are seeing banner ads for treadmills and nutritional supplements. Whether you are …

As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social campaigns are producing remarkable direct action. It’s part of an inevitable shift – one that’s …