Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next and how advertisers can stay abreast with the shift. The phase-out aims to protect the online privacy of Google users. Apple’s Safar and Mozilla’s Firefox already block third-party cookies by default, but since Chrome accounts …
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TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform. Tiktok users traditionally have been generation Z, however, the age group …
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At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers. VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped their 2020 product roadmap such as the insights page launched early this year, as well as curbside pickups for local inventory ads and bookings for local services ads due to the digital transformation as a …
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Facebook, they study how those who observe Ramadan uphold traditions and stay connected with the help of mobile and Facebook platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect …
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Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns. We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results. …
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Your site’s authority and organic ranking aren’t just measured by what you do on your site, it’s also how your site is viewed by others. Link building, which is the links that point to your site have a significant effect on your overall digital performance. You need to leverage your online Public Relations (PR) and partnerships to succeed in your …
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We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …
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Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …
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Be prepared to take on 2021 with these key digital marketing trends that will elevate your online business. We saw some significant digital trends crop up in 2020 mainly due to the pandemic. There was a major shift in consumer behavior as well as a digital transformation for most brick & mortar stores. This change will remain throughout 2021 as …
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A strong presence on search is key for your brand’s online success with approx. 5 billion daily searches on Google alone you want your brand to stand out in keyword searches relevant to your service/product. People have become more reliant on the internet since the beginning of the COVID-19 pandemic. Close to 50% increase in data usage has been reported. …
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