In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be a powerful tool to resonate with this demographic. In this blog post, we’ll explore key strategies to grab the attention of Gen Z in MENA through effective video advertising.
New research by Google and Kantar looks at 3 ways brands can capture Gen Z’s attention through video ads in MENA. It is forecasted that a significant number of Gen Z will comprise the workforce in 2025, around 30%! That’s about 60 million people in the region.
Interesting statistics highlight the importance of how to capture Gen Z’s attention online, as over 50% get their friends are involved in the buying stages by sharing product information.
The 3 things Google tells you to do on video ads is the following:
- Make them laugh
71% of Gen Z watch videos for entertainment, and 81% visit YouTube, 35% are looking for laughs as comedy skits are in demand.
- Tap into their passions
66% of Gen Z in MENA uses YouTube several times a day to listen to music, check on recipes on look for fashion inspiration. 69% listen to music and 64% search for recipes and food inspiration.
- Enable better buying decisions
The shopping journey isn’t linear, so they actively engage prior to making a purchasing decision. 63% of Gen Z say they relied on YouTube say they relied on Youtube before a purchase, especially with more expensive products/services.
Non-sponsored videos performed better as they find creators a reliable source, trustworthy and appealing, having authentic content that’s interesting and entertaining.
In the ever-evolving landscape of digital marketing, connecting with Gen Z in the MENA region requires a dynamic and culturally sensitive approach. Crafting compelling video ads that are short, authentic, and culturally relevant can help your brand not only capture attention but also build a lasting connection with this vibrant and diverse demographic.
Keep evolving your strategies, stay in tune with trends, and embrace the unique opportunities that video advertising offers in reaching Generation Z in the MENA region.
Similar blog: 3 Powerful Ways to Use Paid Advertising To Promote Your YouTube Channel
