The New Rules of Control in Automated PPC
For years the pitch on automated campaigns asked you to trust the algorithm and look away. Hand over the budget, feed it a goal, and resist the urge to touch anything. In 2026 that pitch quietly changed. Google shipped a wave of Performance Max controls and reporting, from account-level negative keywords to first-party audience exclusions […]
The 3 Hidden Sources of Wasted Ad Spend in 2026
There was a time when finding wasted ad spend was almost easy. You opened the search terms report, scrolled through the queries your ads had matched against, and the waste was right there in plain sight. Irrelevant searches burning budget, line by line. Anyone with an hour and a spreadsheet could find it and cut […]
Google Ads Bid Strategy in 2026
If you’ve been running Google Ads for more than a year, you’ve watched the platform change faster than most agencies update their playbooks. Bid strategies that felt cutting-edge in 2023 are now table stakes, and what counted as “advanced” in 2024 has basically become the default. So where does that leave you in 2026? This […]
Love at First Conversion: The New Standard for Search Campaign Structure
If you have been running Search campaigns for years, you probably remember when hyper granular structures were the gold standard. Single keyword ad groups, match type splits, device segmentation, layered bid sculpting. It worked well at the time. But Search has evolved. In a recent episode of Ads Decoded, Ginny Marvin sat down with Brandon […]
Performance Max Just Got Its Most Important Upgrade
For years, Performance Max has been sold as Google’s most powerful automation play. One campaign. All channels. Machine learning decides. Marketers optimize outcomes, not placements. And for just as long, the biggest criticism has been the same. Performance Max worked, but it refused to explain itself. That changes with the introduction of channel-level reporting for […]
Enchant Your Audience with These Spooktacular PPC Tricks
Halloween isn’t just about costumes and candy anymore; it’s also prime time for digital marketing magic! In 2025, PPC advertising is more powerful than ever, with deeper automation, data-privacy shifts and new formats to help you reach your audience in creative, high-impact ways. Ready to cast some spells on your PPC campaigns? Here are the […]
AI-Powered Performance Max Campaign
If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers. We also delve into this further, in a recent blog: 2023 THINK […]
