Recently, Google launched “ad intents” format as part of its Auto ads program, we’re excited to dive into the details and highlight its potential impact. What is the Ad Intents Format? It’s a new Google AdSense format, “ad intents” introduces a new way to serve contextual ads and search results within dialog boxes embedded in publishers’ site content. By dynamically …
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Google Ads has unveiled a groundbreaking new tool called “Solutions“, revolutionizing campaign management and automation for advertisers. This customizable feature, accessible via the “Tools” section in Google Ads, empowers users of all skill levels to generate performance reports, manage budgets, and optimize their advertising efforts with ease. With Solutions, advertisers can enjoy a range of customization options to tailor reports …
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A Guide to Understanding Google Ads’ Quality Score & How It Impacts Your PPC Campaigns Pay-Per-Click (PPC) advertising is a powerful tool for businesses to reach their target audiences and drive conversions. One crucial factor that can significantly impact the success of your PPC campaigns is Google Ads’ Quality Score. In this comprehensive guide, we will dive deep into the …
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If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers. We also delve into this further, in a recent blog: 2023 THINK RETAIL RECAP In the fast-paced …
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We attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and AI-powered tools that will help you maximize profitability at every touchpoint. The Key takeaway for us was how AI can benefit your business and enhance the shopping experience. Here, I’ll discuss how to multiply your …
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What Is Ads Transparency Centre? Earlier this year, Google announced the launch of its new Ads Transparency Centre. It will start rolling out to users to help quickly and easily learn more about the ads they see from Google, including Search, YouTube, and Display. The Ads Transparency Center is a searchable hub of all ads served by verified advertisers. It …
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Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has provided a timeline for the new experience as noted in Figure 1. The new experience has been redesigned with improved search engine support, advanced enterprise innovations, and enhanced planning and performance tools. The new Search …
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