Google Ads Just Announced 3 Bidding & Budgeting Updates
If you manage Google Ads, this week brought three updates worth paying attention to. Google Ads Liaison Ginny Marvin announced the changes on LinkedIn, covering Smart Bidding Exploration, a new Promotion mode beta, and a backend optimization update rolling out on August 17. Two of them expand tools that were previously limited to select advertisers. […]
What Google’s Search Terms Update Means for Your PPC Campaigns
If you manage Google Ads campaigns, you already know that the Search Terms Report is one of the most valuable tools at your disposal. It tells you what users actually typed, helping you identify new keyword opportunities, build out negative keyword lists, and stay on top of compliance. For most advertisers, it has been treated […]
Google Ads Bid Strategy in 2026
If you’ve been running Google Ads for more than a year, you’ve watched the platform change faster than most agencies update their playbooks. Bid strategies that felt cutting-edge in 2023 are now table stakes, and what counted as “advanced” in 2024 has basically become the default. So where does that leave you in 2026? This […]
How PPC Advertising Drives eCommerce Growth
You have a great product. Your website converts. Your fulfilment is solid. But growth has plateaued. And you know the problem isn’t the business. It’s visibility. For eCommerce brands operating in competitive markets, whether that’s Dubai, the wider GCC, or the US, the gap between a good brand and a growing one almost always comes […]
Love at First Conversion: The New Standard for Search Campaign Structure
If you have been running Search campaigns for years, you probably remember when hyper granular structures were the gold standard. Single keyword ad groups, match type splits, device segmentation, layered bid sculpting. It worked well at the time. But Search has evolved. In a recent episode of Ads Decoded, Ginny Marvin sat down with Brandon […]
Performance Max Just Got Its Most Important Upgrade
For years, Performance Max has been sold as Google’s most powerful automation play. One campaign. All channels. Machine learning decides. Marketers optimize outcomes, not placements. And for just as long, the biggest criticism has been the same. Performance Max worked, but it refused to explain itself. That changes with the introduction of channel-level reporting for […]
Beyond the Hype: Why AI Max Demands More Human Oversight, Not Less
Every time Google or Meta launches a “next generation” ad product, such as, Responsive Ads, Dynamic Search Ads, Advantage+, Performance Max, the core promise is always the same: efficiency, scale, and “set-it-and-forget-it” gains. AI Max is just the latest frontier in that narrative. But through our work, we’ve discovered what many early adopters are beginning […]
3 Conversion Tracking Errors Hurting Your Google Ads Performance
When it comes to paid search, driving clicks is only half the battle. If you can’t track, understand, and optimize your conversions effectively, all the traffic in the world won’t move the needle. Too many businesses fall into the trap of misinterpreting their Google Ads results due to inaccuracies in conversion tracking. These discrepancies can […]
New AI-Powered Creative Solutions for Google Ads
Google has recently announced exciting improvements to their creative tools, with new AI-driven features that enhance image and video creation, as well as more detailed reporting and insights for greater transparency into performance. These updates will empower advertisers to create more dynamic, personalized ads, tailored to specific industries and audiences. Here’s a closer look at […]
A Breakdown of Google’s New “Ad Intents” Format
Recently, Google launched “ad intents” format as part of its Auto ads program, we’re excited to dive into the details and highlight its potential impact. What is the Ad Intents Format? It’s a new Google AdSense format, “ad intents” introduces a new way to serve contextual ads and search results within dialog boxes embedded in […]
