If you manage Google Ads, this week brought three updates worth paying attention to. Google Ads Liaison Ginny Marvin announced the changes on LinkedIn, covering
If you manage Google Ads campaigns, you already know that the Search Terms Report is one of the most valuable tools at your disposal. It
If you’ve been running Google Ads for more than a year, you’ve watched the platform change faster than most agencies update their playbooks. Bid strategies
You have a great product. Your website converts. Your fulfilment is solid. But growth has plateaued. And you know the problem isn’t the business. It’s
If you have been running Search campaigns for years, you probably remember when hyper granular structures were the gold standard. Single keyword ad groups, match
For years, Performance Max has been sold as Google’s most powerful automation play. One campaign. All channels. Machine learning decides. Marketers optimize outcomes, not placements.
Every time Google or Meta launches a “next generation” ad product, such as, Responsive Ads, Dynamic Search Ads, Advantage+, Performance Max, the core promise is
When it comes to paid search, driving clicks is only half the battle. If you can’t track, understand, and optimize your conversions effectively, all the
Google has recently announced exciting improvements to their creative tools, with new AI-driven features that enhance image and video creation, as well as more detailed
Recently, Google launched “ad intents” format as part of its Auto ads program, we’re excited to dive into the details and highlight its potential impact.
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