Why AEO Is the Smartest Ramadan Investment
Every Ramadan, marketing teams increase spend. More media. More influencers.More promotions.More content. Yet visibility during Ramadan is not won by volume. It is won by becoming the clearest answer at the exact moment customers are planning, comparing, and deciding. In 2026, that advantage belongs to brands investing in AEO, Answer Engine Optimization. Not more content. […]
Ramadan 2026’s Night Economy
If your Ramadan media plan still treats prime time like any other month, you are leaving performance on the table. Ramadan is not just a seasonal sales window. It is a behavioral reset. Across the GCC, more than 48 percent of daily movement during Ramadan happens after iftar. On regular days, that figure sits between […]
Design with Purpose This Ramadan
Ramadan is more than just another marketing moment, especially in the GCC. For millions of people across the region, it is a deeply personal season of reflection, generosity, community, and intentional living. With heightened emotional and cultural awareness, this month calls for design that respects, connects, and serves rather than simply decorates. As a graphic […]
2025 Ramadan Trends
As Ramadan approaches, nearly 2 billion people worldwide will celebrate Ramadan, making it one of the most significant retail and marketing time of the year. In key markets like the Middle East and North Africa (MENA), as well as the United Arab Emirates (UAE) and Saudi Arabia (KSA), businesses can leverage this period to drive […]
3 Tips To Make Your Ads Stand Out This Ramadan
During Ramadan 2023, people across MENA made 7.2 billion general searches during the holy month — a 21% jump compared to Ramadan 2022. This year, Ramadan retail sales were projected to reach USD $66 billion, despite the impact of inflation. And they look set to grow even more next year, with 56% of people who […]
Ramadan Digital Marketing Insights 2023
As Ramadan comes to a close, we reflect on this year’s insights and main takeaways. We’ve seen significant growth in online marketing in the Middle East and North Africa (MENA) region, with over 175 million internet users as reported by Hootsuite, which represents over 58% of the population. This presents an enormous opportunity for businesses […]
Consumer Behavior Shifts: How to Maximize Your Digital Marketing Game during Ramadan 2024?
As the holy month of Ramadan is here, the consumer landscape has also shifted, bringing unique brand challenges and opportunities. During this time, people’s shopping habits are not only different but deeply rooted in their spiritual and cultural practices. From preparing for iftar parties to giving gifts and donating to charity, consumers are on the […]
Meta 2023 Ramadan Insights
This Ramadan season, engage and inspire your customers by discovering Ramadan marketing insights, tools, and training for your business from Meta For Business. Ramadan is a global moment observed by almost two billion people. For businesses, it offers a unique time to connect and resonate with engaged audiences. Meta created a guide to help grow […]
2022 Meta Ramadan Insights
Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find […]
10 User-Data Stats to Elevate your Marketing Strategy This Ramadan
Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns. We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights […]
