During Ramadan 2023, people across MENA made 7.2 billion general searches during the holy month — a 21% jump compared to Ramadan 2022. This year, Ramadan retail sales were projected to reach USD $66 billion, despite the impact of inflation. And they look set to grow even more next year, with 56% of people who celebrate Ramadan in Saudi, 64% …
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As Ramadan comes to a close, we reflect on this year’s insights and main takeaways. We’ve seen significant growth in online marketing in the Middle East and North Africa (MENA) region, with over 175 million internet users as reported by Hootsuite, which represents over 58% of the population. This presents an enormous opportunity for businesses to leverage digital marketing to …
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As the holy month of Ramadan is here, the consumer landscape has also shifted, bringing unique brand challenges and opportunities. During this time, people’s shopping habits are not only different but deeply rooted in their spiritual and cultural practices. From preparing for iftar parties to giving gifts and donating to charity, consumers are on the hunt for the perfect online …
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This Ramadan season, engage and inspire your customers by discovering Ramadan marketing insights, tools, and training for your business from Meta For Business. Ramadan is a global moment observed by almost two billion people. For businesses, it offers a unique time to connect and resonate with engaged audiences. Meta created a guide to help grow your business with Meta technologies …
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …
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Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns. We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results. …
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