Personalization in digital marketing is crucial for several reasons, as it enhances the overall customer experience and contributes to the success of marketing strategies. Personalized marketing is when you tailor your marketing based on the data you’ve collected from your contacts. This includes interests, shopping preferences, purchase history, and more. Adobe recently produced a guide to marketing personalization that you …
Read More
Setting up and running a Google remarketing campaign involves several steps. Below is a detailed guide on how to set up and run a Google remarketing campaign: Remember that Google Ads provides a comprehensive interface for managing remarketing campaigns, allowing you to refine your targeting options, adjust bids, and optimize your ads based on performance data. Continuous monitoring and optimization …
Read More
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …
Read More
Business owners are always looking for ways to simplify or supplement their advertising campaigns. Scaling an online business requires multiple traffic sources, so every advertising platform offers growth potential. While many traffic streams, including SEO and PPC, are mature and established, there are others that are untapped by the average entrepreneur. Google Smart Lists is not an entirely new method …
Read More