26
Feb

Find Your Ideal Client By Targeting Lookalike Audiences

Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …

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12
May

Are You Using Google Smart Lists in Your Business?

Business owners are always looking for ways to simplify or supplement their advertising campaigns. Scaling an online business requires multiple traffic sources, so every advertising platform offers growth potential. While many traffic streams, including SEO and PPC, are mature and established, there are others that are untapped by the average entrepreneur. Google Smart Lists is not an entirely new method …

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