Grow your online business by standing out with content that speaks to your audience. A user-centric approach is key to a successful  campaign.  Here are a  few things to think about while creating content.  Monitor Trends  It is a unique global crisis that includes pandemic and a recession that is why you have to revisit your users persona and behaviours.  …

Labour day looks a bit different this year. It’s a bittersweet day with unemployment on the rise and businesses closing down, however, it’s important to celebrate the contributions of workers who have lost loved ones, have lost jobs and many who were deemed essential have had to keep working – at great risk to themselves and to their families. We …

If your business invests in Google Ads, and you’ve been looking for ways to bring greater cost-efficiency to your investment, you’ve probably wondered about advertising on weekends. Should you spend on weekend advertising? You need to be aware of a few qualifiers. Weekends can be profitable Businesses need to run Google Ads over weekends because people do find themselves in …

PPC (pay-per-click) advertising puts many small business marketers off because they think it’ll be too expensive. But you can use PPC campaigns to your advantage without draining a limited budget. You just need to know how to do it. So, here are three powerful ways any small business can add PPC into the marketing mix and make a positive ROI …

Geotargeting allows marketers to target consumers like never before, creating profiles of likely buyers, harnessing the power of local SEO and improving their website conversions along the way. By knowing where their customers are coming from, marketers and business owners can present them with customized offers, shipping specials and a host of customized services. If your company has not incorporated …

What Is Bluetooth Marketing? Bluetooth marketing is one of the least understood but most powerful marketing tools available to any twenty-first-century enterprise. The business world is more competitive than ever, and getting your message heard over the noise of the competition needs you to take advantage of every available technology. Done well, Bluetooth marketing can get your business’s UVP (unique …

Ramadan is  upon us, it’s a time for the majority of the 1.8 billion Muslims in the world to observe fasting. There are noteworthy online behavioural shifts during the month-long fast that are important considerations  for your brands online marketing strategy. An uptake in online activity can be expected due to shorter working hours. Our team rounded up the top …

If you are a marketer, your New Year’s resolutions for 2019 should include learning more about how technology will change your profession. With social media and other technologies moving to the core of consumer marketing faster than ever before, it’s important to make sure that you don’t shift focus away from it. Live content is going to be bigger In …

Personalizing ad campaigns via geo-targeting can have dramatic effects on sales conversions and brand awareness. The potential to optimize your campaigns and digital strategy can not only save you money in outreach efforts, but it can also help you to zero in on the best content for your global audiences. In this article, we’ll discuss various ways that companies use …

The ongoing price fluctuations of Bitcoin, Ethereum and other cryptocurrencies may have captured all the headlines, but there is more to this technology than meets the eye. While cryptocurrencies may be interesting, it is the underlying blockchain technology that is most important, and this technology will continue to improve no matter what happens to the latest virtual coin. Blockchain technology …