Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools and metrics, analyzing data, and making data-driven decisions to optimize your campaign. Here are five ways that you can build a successful measurement foundation in a privacy-safe way. As first-party data is owned by you, …
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As the holy month of Ramadan is here, the consumer landscape has also shifted, bringing unique brand challenges and opportunities. During this time, people’s shopping habits are not only different but deeply rooted in their spiritual and cultural practices. From preparing for iftar parties to giving gifts and donating to charity, consumers are on the hunt for the perfect online …
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Ramadan, a religious holiday for 1.9 billion Muslims around the world, lasts for 29-30 days. During this period, Muslims observe a fast from dawn until dusk. In addition to its spiritual significance, Ramadan has become a critical time for businesses and marketers to reach out to observers. Paid advertising during Ramadan can bring significant benefits to brands. In this blog, …
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In February, our agency participated in the EMEA EXEC CIRCLE Briefing. In this event, Alice Mansergh (Managing Director of Google Customer Solutions, UK & Ireland) and Forrester VP Principal Analyst, Jay Pattisall, delved into agency partnerships, testing and learning, and tools and tactics for change management. In general, most agencies have been affected by the pandemic and inflation. In this …
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The FIFA world cup 2022 is less than a month away and we have some guidance and insights from Google on how to optimize campaigns during the most ‘digital’ world cup. According to Google, interest in the World Cup started as early as July 2022. Because curiosity around this year’s World Cup is high, being present on Search is important. …
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Four months after the May 2022 Core Update, Google releases the September 2022 Broad Core Update, the second update of 2022, it will take about two weeks to roll out. Since it just went live, we can’t tell immediately if it’s a significant update. Although it comes days after the helpful content update, Google hinted that they are not related. …
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …
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This episode of the DigiFiles discusses 3 ways to Optimize your Title Tags to rank #1 on Search Engines. What is a Title Tag? Simply, they are HTML element in the code of your website that tell Google what your website is about. The green highlights in the image below are examples of Title Tags. Why are Title Tags Important? …
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Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve. Multitask United Model [MUM] We saw major algorithm changes with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …
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Content recency refers to recently published, updated, or rewritten content. New content is more appealing and will most likely boost your search engine result page ranking (SERP) but how important is it as a ranking factor? Content Recency is part of Google’s ranking factor since 2011. In 2010 Google announced that the Caffeine update favors recently published or updated content, …
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