Personalizing your marketing strategies means reducing spam, waving goodbye to banner ads and recreating an image that attracts your target audience. In a market that is saturated with ads, prospective customers are put off by countless ads and eventually ignore them all. As such, online marketing needs to look at new ways of connecting their customers to the brand. Finding …
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Businesses know just how valuable tracking a lead really is. If you use a website for your business, you can easily track how visitors found your website and what search terms they used to locate it. What about companies that aren’t online, though? Organizations that depend primarily on phone calls may find it tricky to determine exactly how someone located …
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Whether you want to use PPC, Pay-Per-Click marketing for your website, you should take a look at how Google scores ads to move them up in results and even charge less per click for a higher position. Google wants ad revenue, and they’re charging you for that click. Ads that get more clicks are rewarded with higher ad scores, but …
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Uploading videos to YouTube is one of the most effective content marketing strategies you can use right now. People are watching more videos all the time, and YouTube is the world’s largest video sharing site. However, video marketing is also very competitive. According to the latest data, over 400 hours of video are uploaded to YouTube daily. This makes it …
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A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …
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For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …
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The best businesses need a strong marketing campaign, and simply running some native ads isn’t enough in the quickly expanding digital marketplace. While marketing strategies have evolved significantly over the past decade, native advertisements have continued to grow in influence to account for a significant portion of impressions throughout the web. Their popularity comes from often reporting a higher ROI …
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YouTube has grown up a lot since the video hosting platform was first launched in 2005. Its high-quality streaming and intuitive interface helped it grow much faster than rivals such as DailyMotion and Vimeo. With Google’s purchase of the site in 2006, YouTube firmly established itself as the dominant force in online video. A whole world-spanning culture has sprung up …
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Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure approach works fine. After all, it’s an effective methodology …
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One of the most common concerns that people have about remarketing campaigns is hassling customers by following them around the internet. It is an understandable concern, as it usually comes from personal experience. While consumers are becoming more familiar with remarketing ads, they are still often uneasy when they are bombarded with ads minutes after leaving a website. However, remarketing …
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