Adobe Summit 2023 successfully kicked off last week, with Adobe unveiling a wide range of product innovations across Adobe Experience Cloud focused on new generative AI services, personalization, content management, and product analytics, as well as the industry’s first content supply solution. The main takeaway is that Adobe enters the generative AI game with the introduction of Firefly, Sensei …
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Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search. The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides status information on the systems …
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This Ramadan season, engage and inspire your customers by discovering Ramadan marketing insights, tools, and training for your business from Meta For Business. Ramadan is a global moment observed by almost two billion people. For businesses, it offers a unique time to connect and resonate with engaged audiences. Meta created a guide to help grow your business with Meta technologies …
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As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …
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Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help boost your brand’s online presence. …
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The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content. The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, …
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In February, our agency participated in the EMEA EXEC CIRCLE Briefing. In this event, Alice Mansergh (Managing Director of Google Customer Solutions, UK & Ireland) and Forrester VP Principal Analyst, Jay Pattisall, delved into agency partnerships, testing and learning, and tools and tactics for change management. In general, most agencies have been affected by the pandemic and inflation. In this …
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Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform and is designed to provide more comprehensive and accurate insights into website traffic and user behavior. As a result, it has become increasingly important for businesses and website owners to migrate from Universal Analytics to GA4. Here are a few reasons why migrating to GA4 is necessary: …
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Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …
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Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to increase their online visibility and attract potential customers. Here are some statistics on the effectiveness of PPC and SEO for Valentine’s Day campaigns: PPC Statistics: SEO Statistics: PPC and SEO strategies can be highly effective …
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