The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content. 

The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. The update is currently rolling out, but we will notice a significant impact on e-commerce websites. 

This update is prioritizing the content quality of the product reviews but also the trustworthiness and quality of the website. Publishing high-quality product review pages on your e-commerce or product review site can help shoppers learn more about a product before purchase, here is a handy guide on how to write high-quality product reviews. Product reviews can be a great resource for shoppers when deciding which product to purchase. When writing reviews, focus on the quality and originality of your reviews, not the length

The general focus of this update is on “providing users with content that provides insightful analysis and original research, content written by experts or enthusiasts who know the topic well.”  according to Google. So, even if you see an impact on your e-commerce site, this will be temporary until the rollout is complete and you’ve taken their advice on best practices.