We just added a new feature to our All-in-one SEO easy-to-use platform with a set of 23 effective online SEO tools which all our clients have access to. The new tool is a content assistant, ideas basket tool that shows the 10 used keywords and frequently used words data added. Using the latest Ideas Basket report, you have the opportunity …
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Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools and metrics, analyzing data, and making data-driven decisions to optimize your campaign. Here are five ways that you can build a successful measurement foundation in a privacy-safe way. As first-party data is owned by you, …
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Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform and is designed to provide more comprehensive and accurate insights into website traffic and user behavior. As a result, it has become increasingly important for businesses and website owners to migrate from Universal Analytics to GA4. Here are a few reasons why migrating to GA4 is necessary: …
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Google announced that it will deprecate Universal Analytics by mid 2023. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Why is Google Deprecating Universal Analytics? According to Google: “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent …
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Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next and how advertisers can stay abreast with the shift. The phase-out aims to protect the online privacy of Google users. Apple’s Safar and Mozilla’s Firefox already block third-party cookies by default, but since Chrome accounts …
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Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns. We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results. …
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Facebook silently announced that Facebook Analytics will no longer be available after June 30th, 2021. Facebook provided ample time for marketers to export their data and options for alternative tools to track activity and understand how users interact with your brand. Marketers using this tool for Facebook stats will need to shift to use other tools such as Facebook …
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We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …
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Google Ads is a powerful platform for advertising your business, Mila, Paid Media Manager for Sandstorm Digital taps into the platform and discusses 5 Common Mistakes to Avoid on Google Ads. A well-managed Google Ads account can drive tons of valuable traffic to your website. If not handled properly though, it will not have optimum success. Mila offers some tips …
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Sam Blaison, Digital Account Manager at Sandstorm Digital ® Worldwide talks to The DiGi Files about unlocking the power of your data with interactive dashboards and engaging reports by using the Google Data Studio (GDS) tool for client reporting. As a result-driven agency, we care about providing our clients with effective reporting to help track their progress and achieve their goals …
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