If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers. We also delve into this further, in a recent blog: 2023 THINK RETAIL RECAP In the fast-paced …
Read MoreIs SEO Still Relevant?
Claims have been circulating after a recent update to Google’s recent ranking system documentation and a short video about website redirects from Google Search Central that the significance of technical SEO is dwindling. A recent statement from John Mueller affirmed that technical SEO is not going away and in fact a critical component to your online success. After Google updated …
Read MoreWe attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and AI-powered tools that will help you maximize profitability at every touchpoint. The Key takeaway for us was how AI can benefit your business and enhance the shopping experience. Here, I’ll discuss how to multiply your …
Read MoreGoogle announces rollout of August 2023 core search update, the second update of 2023. You are able to check the status of the update via this link. According to Google, the rollout will take two weeks to complete. Some may not see an impact from the update, and others may find that it will negatively impact their site. My suggestion …
Read MoreWith various Twitter variations being introduced after Musk’s takeover, like BlueSky, Mastodon, Threads, and Clubhouse, Twitter itself has now rebranded to X. With so many changes and rivals trying to come into the space in the span of this year, the rebranding announcement came as a surprise, the iconic blue bird logo is no more. Although many question the decision …
Read MoreEarlier this week, Google announced changes to HowTo and FAQ-rich results in order to provide a cleaner and more consistent search experience. The changes are mainly in how types of rich results are shown in Google’s search results. They will reduce the visibility of FAQ-rich results, and limit How-To rich results to desktop devices. The changes will primarily affect the …
Read MoreWe just added a new feature to our All-in-one SEO easy-to-use platform with a set of 23 effective online SEO tools which all our clients have access to. The new tool is a content assistant, ideas basket tool that shows the 10 used keywords and frequently used words data added. Using the latest Ideas Basket report, you have the opportunity …
Read MoreOn Aug 28, 2023, Google’s Product Ratings policies will be updated. Google’s announcement comes with a new policy on ai-generated content. The latest announcement comes from their blog Policy update: Product Rating policies, Google’s new policy on automated content states: We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified …
Read MoreAugmented and Virtual reality despite being relatively new concepts are rapidly growing in popularity across marketing campaigns. According to Statista By 2024 there will be an estimated 1.7 billion mobile augmented reality (AR) user devices worldwide, a rise of 1.5 billion from the 200 million seen in 2015. What is the difference between AR and VR? Virtual reality is a …
Read MoreBard can now respond in over 40 languages including Arabic. As of today, it is possible to collaborate with Bard in Arabic. Bard is powered by PaLM2 which has a multilingual understanding of information, and get this, it can understand questions in over 16 Arabic dialects including Egyptian colloquial Arabic and Saudi colloquial Arabic, and share responses in Modern Standard …
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