The “hreflang x-default” attribute is used in international SEO to indicate the default language version of a page when no other language version matches the user’s language preferences. This is important because search engines use this attribute to determine which version of a page to display in search results for users who don’t speak any of the languages listed in …
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In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what resonates with them through interaction. With A/B testing, anyone can learn how to improve their marketing campaigns, better understand their customer base, develop more relevant and connected content, and boost their return on investment (ROI). …
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YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many creators are turning to paid advertising to promote their YouTube channels. Paid advertising on YouTube can help you reach your target audience, boost your views, and grow your subscriber base. In this blog post, we’ll …
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Former Twitter CEO, Jack Dorsey launched a new social platform project called Bluesky Social, which is a decentralized Twitter clone focused on creating an optimized version of Twitter. Bluesky is still operating on an invite-only basis at this stage, but you can go ahead and sign up on the waiting list here. According to Data.ai, the Bluesky app is …
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Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has provided a timeline for the new experience as noted in Figure 1. The new experience has been redesigned with improved search engine support, advanced enterprise innovations, and enhanced planning and performance tools. The new Search …
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As Ramadan comes to a close, we reflect on this year’s insights and main takeaways. We’ve seen significant growth in online marketing in the Middle East and North Africa (MENA) region, with over 175 million internet users as reported by Hootsuite, which represents over 58% of the population. This presents an enormous opportunity for businesses to leverage digital marketing to …
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From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season. Let’s check out five ultimate …
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Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools and metrics, analyzing data, and making data-driven decisions to optimize your campaign. Here are five ways that you can build a successful measurement foundation in a privacy-safe way. As first-party data is owned by you, …
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As the holy month of Ramadan is here, the consumer landscape has also shifted, bringing unique brand challenges and opportunities. During this time, people’s shopping habits are not only different but deeply rooted in their spiritual and cultural practices. From preparing for iftar parties to giving gifts and donating to charity, consumers are on the hunt for the perfect online …
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Ramadan, a religious holiday for 1.9 billion Muslims around the world, lasts for 29-30 days. During this period, Muslims observe a fast from dawn until dusk. In addition to its spiritual significance, Ramadan has become a critical time for businesses and marketers to reach out to observers. Paid advertising during Ramadan can bring significant benefits to brands. In this blog, …
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