12
Feb

4 Twitter Blue Benefits

We’ve put Twitter Blue to the test for $11 a month, so you don’t have to.  We’ve been asked plenty of whether it’s worth it, and our answer is, it really depends on so many different factors, including whether you have a large, engaged audience on the platform.    In this blog, we put together 4 reasons why you might want …

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9
Feb

Introducing BARD, Google’s AI Chatbot

A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing, the announcement wasn’t a surprise to us, as this poses a big threat to the search giant.  “We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, …

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2
Feb

3 Key SEO Takeaways From The Yandex Leak

You might ask, It’s not Google, why bother?   Yandex is a Russian search engine. It’s still a significant player in the search engine market, but it is certainly not as dominant as Google. Google is the world’s largest search engine and has a global market share of over 90%, while Yandex is primarily focused on the Russian market and has …

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1
Feb

Should Your Brand Join Mastodon?

Mastodon is a decentralized, open-source social network that offers an alternative to centralized platforms such as Twitter, Facebook, and Instagram. It has gained popularity in recent years as a response to concerns over privacy and the centralization of data on major social media platforms. In late 2022 alone, Mastodon gained more than 1 million new users, since the acquisition of …

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30
Jan

2023 SEO TRENDS

As technology continues to evolve, search engine optimization (SEO) practices must adapt to stay ahead of the curve. There is more focus in 2023 on displaying expertise and value in the content you produce as google’s algorithms are getting better at determining standards. In this episode of The DiGi Files, Omar Kattan, CSO & SEO expert, discusses four key trends …

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18
Jan

The Impact Of ChatGPT On SEO

What is ChatGPT? Briefly, ChatGPT is a free long-form question-answering conversational SaaS AI chatbot that understands the intent of complex, specific questions and potentially produces human-quality responses. It’s still in prototype mode created by OpenAI, it’s designed to assist with customer support, conversation, and information-gathering tasks. It’s still in its prototype phase and due to the high level of traffic, …

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12
Jan

Does Incorrect HTML Placement Code Affect Your SEO?

According to Google’s John Mueller, the placement of HTML can significantly affect your ranking.  He suggests, placing JavaScript code below the HTML header tag to ensure crawlers can fully understand your website. A Reddit user asked whether an HTML code placement can affect SEO, Mueller responds, and shares his advice in a  Reddit thread:   So, we know that HTML code …

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10
Jan

New Client Announcement: Raimondi

We are pleased to announce that Raimondi, a global leader in heavy-lifting solutions,  has chosen Sandstorm Digital to be its digital marketing partner.  Sandstorm Digital has been awarded the contract to manage the SEO and content marketing campaigns of its MENA operations.  About Raimondi: They are a global manufacturer of scalable heavy-lifting solutions focused on understanding and responding to the …

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28
Dec
7 Customer Review-Related Signals That May Affect Local SEO

7 Customer Review-Related Signals That May Affect Local SEO

More and more local businesses are using local search engine optimization (SEO) to attract customers. According to Think With Google, over one-quarter of all local searches end in a purchase. Consumers may search for a local business online. After discovering its website or Google Business Profile, consumers may drive to that business to make a purchase. Search engines, however, use …

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