4 Blogging Mistakes To Avoid

As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …

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Google’s February 2023 Product Reviews Update: What You Need To Know

The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content.  The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, …

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The Impact Of ChatGPT On SEO

What is ChatGPT? Briefly, ChatGPT is a free long-form question-answering conversational SaaS AI chatbot that understands the intent of complex, specific questions and potentially produces human-quality responses. It’s still in prototype mode created by OpenAI, it’s designed to assist with customer support, conversation, and information-gathering tasks. It’s still in its prototype phase and due to the high level of traffic, …

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7 Copywriting Mistakes to Avoid When Creating Content for Your Website

High-quality content is your website’s most valuable asset. It turns your website into a resource that other people want to use, resulting in higher traffic. And as your website becomes more popular, search engines will take notice by ranking it higher in the search results. When writing articles, blog posts and other forms of content for your website, though, you …

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What Goes into an Effective Call to Action?

The call to action (CTA) is probably the most important element on any website. It functions to inspire, motivate, and ultimately move the reader to act on any number of things, such as to donate, register, and learn more. Writing a CTA can be tricky. It takes more than just adding a hyperlink or a flashy button to get someone …

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5 Essential Elements for Creating Scannable Content

Internet users are bombarded with information, articles, blog posts and marketing material on a daily basis. This information overload has led most internet users to learn how to scan content quickly, before deciding whether or not to read the full text, as this enables them to determine how useful the information will be. Creating content that can be easily scanned …

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4 Essential Tips for Creating Scannable Blog Posts and Web Content

Writing content and blog posts for the Internet is a difficult task, as readers have a short attention span and become easily bored or overwhelmed with lengthy content. Research has shown that most Internet users scan content quickly to get an overview of the subject matter and important points, before deciding whether or not to read the whole piece. Writing …

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5 Tips for Creating Irresistible Calls to Action

The call to action (CTA) is the single most important element of any lead capture page or any other kind of promotional content. If your landing page is getting a lot of traffic, but at the same time is failing to convert, the problem may lie within the CTA. Perhaps it’s not easily noticeable or it makes people suspicious and …

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