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7 Copywriting Mistakes to Avoid When Creating Content for Your Website

High-quality content is your website’s most valuable asset. It turns your website into a resource that other people want to use, resulting in higher traffic. And as your website becomes more popular, search engines will take notice by ranking it higher in the search results. When writing articles, blog posts and other forms of content for your website, though, you …

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What Goes into an Effective Call to Action?

The call to action (CTA) is probably the most important element on any website. It functions to inspire, motivate, and ultimately move the reader to act on any number of things, such as to donate, register, and learn more. Writing a CTA can be tricky. It takes more than just adding a hyperlink or a flashy button to get someone …

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5 Essential Elements for Creating Scannable Content

Internet users are bombarded with information, articles, blog posts and marketing material on a daily basis. This information overload has led most internet users to learn how to scan content quickly, before deciding whether or not to read the full text, as this enables them to determine how useful the information will be. Creating content that can be easily scanned …

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5 Tips for Creating Irresistible Calls to Action

The call to action (CTA) is the single most important element of any lead capture page or any other kind of promotional content. If your landing page is getting a lot of traffic, but at the same time is failing to convert, the problem may lie within the CTA. Perhaps it’s not easily noticeable or it makes people suspicious and …

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