In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …
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Personalization in digital marketing is crucial for several reasons, as it enhances the overall customer experience and contributes to the success of marketing strategies. Personalized marketing is when you tailor your marketing based on the data you’ve collected from your contacts. This includes interests, shopping preferences, purchase history, and more. Adobe recently produced a guide to marketing personalization that you …
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Digital Marketing Account Manager (Paid Media) We are looking for talented Paid Media Digital Marketing Account Managers to join our award-winning team! You’ll be responsible for end-to-end campaign management from planning, running, and reporting back on pay-per-click (PPC) and paid social media campaigns for some of the most incredible brands in the UAE and beyond. Are you a results-driven individual …
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Sandstorm Digital is thrilled to announce its latest partnership with PAN Home. With this partnership, Sandstorm reaffirms its commitment to providing top-tier digital marketing solutions that drive growth, enhance brand visibility, and boost revenue for our client’s e-commerce site. As they expand their online reach, they have chosen us as their strategic digital marketing partner to enhance their SEO, PPC, …
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Achieving success, growth, and establishing a robust & thriving online presence are what every business aspires to be. Surprisingly, nearly half of businesses neglect the power of SEO (search engine optimization) to achieve these goals. It’s a valid concern that needs to be addressed: should we make an SEO investment where we are unsure about the outcome or the result? …
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Sandstorm Digital, a leading digital marketing agency, is pleased to announce the addition of Staq.io as a new client to its roster. Sandstorm Digital secured a partnership with Staq, a digital banking and financial service company, to elevate its online presence through comprehensive and unparalleled Search Engine Optimization (SEO) expertise and services. Staq exists to empower every individual and business, …
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A Guide to Understanding Google Ads’ Quality Score & How It Impacts Your PPC Campaigns Pay-Per-Click (PPC) advertising is a powerful tool for businesses to reach their target audiences and drive conversions. One crucial factor that can significantly impact the success of your PPC campaigns is Google Ads’ Quality Score. In this comprehensive guide, we will dive deep into the …
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WhatsApp Channels has begun rolling out globally. Soon. you’ll be able to follow brands such as Netflix or figures like Mark Zuckerberg. According to Statista, Whatsapp has approximately 2.7 billion unique active users worldwide. It may be early to think of creating a WhatsApp channel for your business, or possibly, your business model may not benefit from having one to …
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A few days ago, Google released its September 2023 Helpful Content Update which will be rolling out in the next couple of weeks. There probably won’t be any ranking changes to your site until after the update is complete, The main takeaway is that if you are producing helpful content, you don’t need to change anything. Google did add new …
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If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers. We also delve into this further, in a recent blog: 2023 THINK RETAIL RECAP In the fast-paced …
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