23
May

Google’s ‘AI Overviews’ Explained

At this week’s Google I/O, it was announced that Google has launched its AI overview to its US market search results.  The documentation of Google AI overview explains how it works. AI Overviews is a feature designed to enhance the search experience by providing quick, comprehensive snapshots of information. Check out our quick guide on this topic:  What Are AI …

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8
May

Sandstorm Digital Announces Business Win: The Family Office

Sandstorm Digital, a leading digital marketing agency specializing in innovative SEO solutions and PPC, is delighted to announce its recent business win with The Family Office (TFO), a global wealth and asset management firm. With a commitment to excellence and a track record of delivering measurable results, Sandstorm Digital is thrilled to partner with TFO in enhancing their online visibility, …

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5
May

Embracing AI With Actionable SEO Strategies

As an SEO expert at our digital marketing agency, I’ve witnessed firsthand the transformative power of AI on search engine optimization. Gone are the days of static keyword matching; AI has ushered in a new era of dynamic, personalized search experiences. In this blog, we’ll delve into the profound impact of AI on SEO and explore actionable strategies to adapt …

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24
Apr

3 Effective B2B PPC Strategies

For B2B businesses, harnessing the power of PPC requires a nuanced approach that adapts to technological advancements, including AI, while respecting evolving data privacy regulations. In this guide, we’ll delve into crafting effective PPC strategies for B2B ventures, incorporating video marketing, leveraging AI-powered tools, and embracing time-tested techniques. Embrace Video Marketing Beyond Brand Awareness Video marketing has transcended its role …

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18
Apr

A Breakdown of Google’s New “Ad Intents” Format

Recently, Google launched “ad intents” format as part of its Auto ads program, we’re excited to dive into the details and highlight its potential impact. What is the Ad Intents Format? It’s a new Google AdSense format,  “ad intents” introduces a new way to serve contextual ads and search results within dialog boxes embedded in publishers’ site content. By dynamically …

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15
Apr

How To Recover From a Google Core Update?

We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines.   Google has made it clear that they rank sites that provide the best UX and answer to their query.  Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …

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8
Apr

Sandstorm Announces New Client Win: Axellect 

Sandstorm Digital, a leading digital marketing agency specializing in search engine optimization (SEO) and pay-per-click (PPC) advertising, announces the addition of Axellect to its client portfolio. Axellect is an IT consulting and development company established in the UAE to provide cutting-edge digital solutions and IT services. “We are thrilled to welcome Axellect onboard as our newest client,” said Omar Kattan, …

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3
Apr

Sandstorm Digital Announces New Client Win: WellFit

Sandstorm Digital, a leading digital marketing agency, is pleased to announce the addition of WellFit as a new client to its roster. Sandstorm Digital secured a partnership with WellFit, a leader in the UAE’s fitness industry, to elevate its online presence through comprehensive and unparalleled Search Engine Optimization (SEO) expertise and services.  Wellfit embraces people’s fitness stories and their drive …

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29
Mar

Create Compelling Visual Ads for Pay-Per-Click Campaigns

Pay-Per-Click (PPC) advertising is a powerful tool for reaching target audiences and driving conversions. However, with countless ads vying for attention, standing out from the crowd is essential for success. This is where the art of graphic design comes into play, transforming ordinary PPC ads into compelling visual experiences that captivate and convert. Why Visual Ads Matter in PPC Campaigns: …

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26
Mar

Google Ads Launches New ‘Solutions’ Tool

Google Ads has unveiled a groundbreaking new tool called “Solutions“, revolutionizing campaign management and automation for advertisers. This customizable feature, accessible via the “Tools” section in Google Ads, empowers users of all skill levels to generate performance reports, manage budgets, and optimize their advertising efforts with ease. With Solutions, advertisers can enjoy a range of customization options to tailor reports …

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