A significant change is rolling out, Google Analytics 4 (GA4) has officially started to phase out third-party cookies, this move comes as a response to the evolving privacy concerns and regulations, as well as a commitment to providing users with more control over their online data. In this blog post, we’ll explore the implications of this change, its impact on …
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Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools and metrics, analyzing data, and making data-driven decisions to optimize your campaign. Here are five ways that you can build a successful measurement foundation in a privacy-safe way. As first-party data is owned by you, …
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Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform and is designed to provide more comprehensive and accurate insights into website traffic and user behavior. As a result, it has become increasingly important for businesses and website owners to migrate from Universal Analytics to GA4. Here are a few reasons why migrating to GA4 is necessary: …
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