A significant change is rolling out, Google Analytics 4 (GA4) has officially started to phase out third-party cookies, this move comes as a response to
Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools
Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform and is designed to provide more comprehensive and accurate insights into website
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