As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …Read More0
Should Your Brand Join Mastodon?
Mastodon is a decentralized, open-source social network that offers an alternative to centralized platforms such as Twitter, Facebook, and Instagram. It has gained popularity in recent years as a response to concerns over privacy and the centralization of data on major social media platforms. In late 2022 alone, Mastodon gained more than 1 million new users, since the acquisition of …Read More
Abidahli Khan, Digital Marketing Executive, discusses 2 new tools Google added to ‘Ads Data Hub’ in this episode of the DiGi Files. To offer a more customized experience for the user, Google has introduced two data solutions: Ads Data Hub for Marketers and Ads Data Hub for Measurements Partners. This privacy-centric split will help marketers generate more insights with less …Read More
The Best Tools For Trending Topic Inspiration
Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …Read More
What A Musk Takeover Of Twitter Looks Like
Should marketers be concerned about the takeover of Twitter by Elon Musk? Earlier this year, Elon Musk offered to buy Twitter and ‘unlock’ its potential but soon after wanted to terminate his acquisition. This week, Twitter shareholders approved Elon Musk’s proposed $44 billion buyout, paving the way for a trial next month to determine the deal’s fate. If you are …Read More
We’ve received a lot of questions on a previous blog: Google Universal Analytics to be Replaced by Google Analytics 4 – Are you ready? And so, I thought I’d go more in-depth on Google Analytics 4 ( GA4 ) and answer your questions. The good news is It’s easier than you think; it has more functionality and you can get …Read More
New Client Win: We’re Thrilled to Announce the Addition of MEREX to our Client Roster
We are thrilled and proud to announce the addition of MEREX to our roster of clients in the UAE. This new client win came after a 4 month long competitive pitch against some of the UAE’s best digital marketing agencies. Merex Investment Group is a Dubai-based retail joint venture that owns and operates a diversified portfolio of remarkable retail assets …Read More
Is Content Recency a Google Ranking Factor?
Content recency refers to recently published, updated, or rewritten content. New content is more appealing and will most likely boost your search engine result page ranking (SERP) but how important is it as a ranking factor? Content Recency is part of Google’s ranking factor since 2011. In 2010 Google announced that the Caffeine update favors recently published or updated content, …Read More
Should Your Brand Engage More in Ephemeral Content?
Before we start, let’s address the elephant in the room. What is ephemeral? It is defined as ‘lasting for a short time’, basically, a fancy buzz word for temporary. Ephemeral content is regaining popularity with social media platforms and is trending once more with the introduction of Fleet on Twitter and Clubhouse (a new audio platform) We know that …Read More
6 Essential Valentine’s Day Marketing Strategies to Consider
Valentine’s Day is a billion dollar holiday. Businesses everywhere in the world always make an effort to do something special during Valentine’s. Most people look forward to buying something special for their partner or loved ones. As opposed to common belief, it’s not a holiday reserved for florists and jewelers. It’s a holiday that any business can take advantage of. …Read More