In a recent update, Google rolled out its new AI-powered overview in search results, known as Search Generative Experiences (SGE), across the US. While the intent behind SGE was to enhance user experience by providing more comprehensive and AI-generated search results, the reaction from users has been overwhelmingly negative. The Main Issues with SGE Users feel that SGE is being …
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As a Financial Accounting Executive at Sandstorm Digital, I often see clients who are eager to invest in marketing but are unsure how to manage the financial implications effectively. One crucial aspect of this is managing cash flow. Proper cash flow management ensures that your marketing investments do not strain your business’s finances and allows you to take advantage of …
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Google begins rolling out the June 2024 spam update next week that targets websites violating Google’s spam policies, and improving search results. Google’s spam updates are designed to protect users from websites that violate its guidelines. These updates target sites engaging in practices such as: To maintain your site’s integrity and ranking, focus on delivering high-quality, user-centric content and adhere …
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As we usher in the holy month of Ramadan, Tiktok released a Ramadan playbook on how to maximize your success for the 2024 Ramadan season and opportunities you can unlock during the season. Packed with strategies and insights, this playbook serves as a guide to help creators and brands maximize their success during the season and unlock unique opportunities. In …
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Bard can now respond in over 40 languages including Arabic. As of today, it is possible to collaborate with Bard in Arabic. Bard is powered by PaLM2 which has a multilingual understanding of information, and get this, it can understand questions in over 16 Arabic dialects including Egyptian colloquial Arabic and Saudi colloquial Arabic, and share responses in Modern Standard …
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To stay ahead of the competition, digital marketers need to leverage the latest tools and gadgets that can enhance their productivity and efficiency. Prime Day, the annual shopping event on Amazon, presents an excellent opportunity for digital marketers to grab some must-have gadgets at discounted prices. From noise-canceling headphones to portable chargers, we’ve got you covered. Here is a selection …
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As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …
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Mastodon is a decentralized, open-source social network that offers an alternative to centralized platforms such as Twitter, Facebook, and Instagram. It has gained popularity in recent years as a response to concerns over privacy and the centralization of data on major social media platforms. In late 2022 alone, Mastodon gained more than 1 million new users, since the acquisition of …
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Abidahli Khan, Digital Marketing Executive, discusses 2 new tools Google added to ‘Ads Data Hub’ in this episode of the DiGi Files. To offer a more customized experience for the user, Google has introduced two data solutions: Ads Data Hub for Marketers and Ads Data Hub for Measurements Partners. This privacy-centric split will help marketers generate more insights with less …
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Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …
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