This Ramadan season, engage and inspire your customers by discovering Ramadan marketing insights, tools, and training for your business from Meta For Business.
Ramadan is a global moment observed by almost two billion people. For businesses, it offers a unique time to connect and resonate with engaged audiences.
Meta created a guide to help grow your business with Meta technologies during Ramadan and Eid.
At its core, Ramadan is a time for togetherness, connection, and community. Instagram saw 13.4 million interactions with togetherness, connection, and community, and 91% of users like to see content that promotes community and togetherness on both Facebook and Instagram.
For businesses, Meta technologies provide a valuable opportunity to reach and resonate with audiences throughout the consumer journey. In 2022, 66% of shoppers and observers watched online videos, and around the same percentage purchased from personalized ads on Meta platforms.
Here are 3 Key insights & Recommendations from the Ramadan Meta Guide 2023:
- Video is a powerful vehicle for brand storytelling, helping to drive awareness and consideration.
Recommendation: Explore a variety of video formats available on Meta technologies and maximize your results with reels and Facebook in-stream video ads.
- Creators are a trusted gateway to reach and inspire new audiences.
Recommendation: Partner with creators that align with our values and leverage branded content ads to help scale your collaborations to new audiences.
- Augmented reality puts your brand at the heart of the celebration.
Recommendation: Consider creating an AR effect to align with consumer sentiment.
Ramadan is a time when businesses can connect with observers in a meaningful way. By understanding your brands’ target audience and using social media effectively, businesses can make the most of their Ramadan campaigns and build stronger relationships with their customers.