The Official Guide: Marketing On TikTok

TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform.  

Tiktok users traditionally have been generation Z, however, the age group has become diversified with 67% of Tiktokers being over 25 years of age.  With close to 700 million active users, it’s no surprise that TikTok is introducing resources for brands to excel. According to a study commissioned by Tiktok, users have used TikTok to discover new brands.  

Nielsen Authencity Study Commissioned by TikTok, 2020 

Tiktok For Business wants you to flip traditional marketing on its head by speaking directly to your audience and telling your brand’s story in the most creative and genuine way possible by distancing yourself from ‘ad’ type content and creating ‘TikTok’ worthy content.

TikTok introduced the Business Creative Hub in early 2021, an in-app resource freely available to all TikTok Business Account users which provides essential insights into your audience’s engagement.  With a business account, users can add more information to their profile and access real-time metrics and audience insights.

Because TikTok’s algorithm is tailored to personal preferences, allowing users to spontaneously discover new products creating an atmosphere of authentic discovery. 42% of users say they’re on TikTok to discover new things. That is why it is an important platform for your business that you should invest in. 

Tiktok also supports every marketing need, from awareness to conversion, helping your brand reach different goals using different types of ads, and allowing your brand to build your entire strategy on one simple platform. 

TikTok’s new development of advertising solutions is extremely helpful for businesses. TikTok’s introduction to paid ads helps brands reach a wider audience with a combination of organic consent with Ad Manager.  Tools such as AR effects and filters boost the reach. 

TikToks collaboration with Shopify means you can now create TikTik ads, track your results and manage your orders, all without leaving the Shopify dashboard. 

TikTok Creator Marketplace is the official collaboration platform to connect brands and creators on TikTok. With TikTok Creator Marketplace, innovative video creators can collaborate with brands on paid campaigns

TikTok is a great way to get your brand discovered by new prospects. Users on TikTok are highly engaged, love sharing content, and open up TikTok multiple times a day. 

TikTok ad solutions, present your brand to the right people, and provides tips for engagement, and increase your follower count. Be sure to check out the TikTok marketing guide to learn how to shine on the platform.  

Related article: Should your Business be on TikTok?

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