Labour Day Weekend Blog Series_ Why Invest in Search Engine Optimization_

Labor Day Weekend Blog Series: Why Invest in Search Engine Optimization?

A strong presence on search is key for your brand’s online success with approx. 5 billion daily searches on Google alone you want your brand to stand out in keyword searches relevant to your service/product. 

People have become more reliant on the internet since the beginning of the COVID-19 pandemic. Close to 50% increase in data usage has been reported. Additionally, the use of social media has also risen drastically. SEO-focused strategy is a cost-effective and crucial component to maintaining your business during these difficult times. 

Here are a few reasons why SEO is a smart investment in the future of any business: 

Boost brand credibility 

Most internet searchers look past paid ads and focus on the organic search results. if you rank highly in Google’s organic search results, the search is more likely to convert to a transaction. Scoring high on organic also builds trust and authority for your business and gives consumers a positive feeling towards your business. 

Improve User friendly Experience

Since your website homepage is the new storefront windows, you are looking for a positive user experience for visitors. Ease of use can encompass various aspects such as website design and structure, download speed, mobile-friendliness.   If you provide an experience they enjoy, they are more likely to come back. 

Ensure Content is Relevant and Useful 

SEO included optimizing your content in order to gain  organic search visibility, rankings, and traffic. For you website to have any SEO value at all, it needs to be beneficial to the user.  Google’s guidelines on content creation with making it audience-centric include;  a. Useful and informative, b. More valuable than other sites, c. credible, d. High quality, e. Engaging. Ensuring your content is relevant and useful will help to drive sales once someone clicks through to your site.

Increase Organic Growth

The internet is saturated with information making it difficult to stand out. To rank high on Google, you have to be patient while ensuring you are adhering to the search algorithms.  This is where you need to focus on quality rather than quantity. 

Organic traffic is important because it is targeted. Users visiting your website from a search engine’s organic results have a very specific intent and if you can provide them with a solution or answer to their question, they are more likely to convert.

By staying focused on optimizing your SEO and working through this period of uncertainty will prepare you for more favorable results for long term success. SEO needs consistency and time but the outcome is always positive. With the shifts in user behavior during the pandemic, investing in digital marketing efforts is more impactful than ever before.

Tala Kattan
About Tala Kattan
Tala is Managing Director of our North American operations. She also oversees the ePR and branded content marketing partnerships for our global clients.
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