Call Tracking For Digital Marketing Campaigns

We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns.

In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment for your business.

How does call tracking work?

Call tracking works by assigning trackable phone numbers to each of your marketing campaigns. These phone numbers capture data from the calls, allowing you to understand how many calls each of your marketing campaigns is driving and basic caller demographic information.

What are the features of call tracking 

Call tracking involves assigning up to 5 unique phone numbers to your marketing campaigns. The features include call recording capability that can also be archived, call metrics such as length and time of call, customer number, etc.

How do you use call tracking for digital marketing?

Call tracking is an important component of any digital marketing campaign.  By implementing call tracking you’ll be able to learn more about your audience and maximize the return on investment, tracking call metrics is crucial to business success. 

Call tracking provides tangible results that indicate whether conversions were made through a specific campaign by giving you performance data.

How can call tracking help business?

Apart from achieving a high return on investment, the data can be used to analyze customer behavior and improve customer service.  Studies have shown that call tracking increases conversions by 60%.

Listed here are some other reasons why call tracking is essential for any business:

  • Find out which marketing campaigns are generating the most successful conversions. 
  • Find out the geographic location of the caller.
  • Identify the keywords that are generating calls
  • Important data is shared that enables businesses to measure and understand their customers better.  
  • Eliminates wasted ad spend.

Is it legal to record calls?

In the UAE and other countries, they require both parties to be aware that the call is being recorded. Usually, this is announced at the start of a call.  

Investing in call tracking will increase your return on investment and is crucial to your business’s success. The data gathered is useful to learn more about your audience which leads to a quicker and higher conversion rate.  

About Tewfic Kattan
Tewfic is managing partner and head of Paid Channels at Sandstorm. His 15+ years experience spans both traditional and digital marketing with specialism in PPC, Analytics and E-commerce Conversion Rate Optimization (CRO) working with some of the region's largest brands including Aramex and DAMAC.

Contact Us