Tips to Promote Your Videos With YouTube Ads

Uploading videos to YouTube is one of the most effective content marketing strategies you can use right now. People are watching more videos all the time, and YouTube is the world’s largest video sharing site. However, video marketing is also very competitive. According to the latest data, over 400 hours of video are uploaded to YouTube daily. This makes it …

Read More0

Google Maps Q&A Feature: 7 Things You Need to Know

A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …

Read More0
Social Media Advertising

7 Tips for Developing Effective Social Media Ad Campaigns

For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …

Read More0

6 Tips For Optimized ROI-Focused Native Ad Campaigns

The best businesses need a strong marketing campaign, and simply running some native ads isn’t enough in the quickly expanding digital marketplace. While marketing strategies have evolved significantly over the past decade, native advertisements have continued to grow in influence to account for a significant portion of impressions throughout the web. Their popularity comes from often reporting a higher ROI …

Read More0

YouTube’s New Advertising Policy: What it Means for Brands & Content Creators

YouTube has grown up a lot since the video hosting platform was first launched in 2005. Its high-quality streaming and intuitive interface helped it grow much faster than rivals such as DailyMotion and Vimeo. With Google’s purchase of the site in 2006, YouTube firmly established itself as the dominant force in online video. A whole world-spanning culture has sprung up …

Read More0

Digital Advertising: Are you Making the Most Out of Your Budget?

Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure approach works fine. After all, it’s an effective methodology …

Read More0

Stop Stalking Customers with Remarketing Campaigns and Start Targeting

One of the most common concerns that people have about remarketing campaigns is hassling customers by following them around the internet. It is an understandable concern, as it usually comes from personal experience. While consumers are becoming more familiar with remarketing ads, they are still often uneasy when they are bombarded with ads minutes after leaving a website. However, remarketing …

Read More0

A Beginner’s Guide to Remarketing

If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to pitch you products. You enter a Google search for exercise tips, and pretty soon you are seeing banner ads for treadmills and nutritional supplements. Whether you are …

Read More0
businessman with santa hat and megaphone

Integrate SMM & PPC to Augment Sales this Holiday Season

As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social campaigns are producing remarkable direct action. It’s part of an inevitable shift – one that’s …

Read More0

Contact Us